Well-established retail company—strong private label for cleaning and personal care products
Company Description
The company sells consumer chemical products under its own brand, with a focus on household cleaning and automotive care.
It operates highly efficiently with a lean workforce, highly automated processes (AI), and a fully digitized inventory management system (JTL). As a result, there is significant potential for scaling up, with over 28 products currently in development. Market expansion into the UK and the U.S. is already underway.
A long-term, exclusive partnership with a fast-growing mid-sized manufacturer in Germany ensures product availability—95% of the products are produced exclusively for the company. The business is highly cash-flow optimized and minimizes the capital required for procurement.
The appointed management team will remain on board long-term following the sale. A detailed scaling plan for the next three years calls for doubling the product range while maintaining the current staffing structure and existing processes. Additional growth opportunities arise from the company’s own online store, teleshopping, and B2B sales, as well as placement in brick-and-mortar retail stores. These prospects offer the potential to further develop the brand into one of the leading players in the household chemicals sector in Germany.
The company is being sold directly by the shareholders. The reason for the sale is a change of location and personal and business changes affecting both shareholders.
Industry sector
Production