DUB.de

Buy or Sell an Online Shop

Want to buy an online shop and make money online? Here you'll find listings for existing online shops, whether Amazon shops or eBay shops, for sale or wanted. Current for-sale listings and buyer requests from online retail, ecommerce, concrete business ideas, and online franchise concepts — you'll find them all on our platform. Have you already considered whether you want to buy a web shop, an eBay shop, or an Amazon shop? You can also sell your own online shop here. You can place a for-sale listing quickly and easily online.

Online Shop For-Sale Listings

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Lower Saxony

E-commerce platform

An established multichannel online retailer of brand-name products, which plans to focus on wholesale in the future, is putting its fully functional B2C e-commerce platform up for sale (100% of the shares). For the past 13 years, the company has successfully sold products through Amazon, eBay, Kaufland, ManoMano, MediaMarkt, and other platforms, as well as through its own online store (Shopware 5). To date, it has sold brand-name products in the tool, electronics, and household goods categories. The structure is extremely lean: Fulfillment is outsourced and handled externally. The existing warehouse building can continue to be used and leased. Customers: Products are sold to end consumers in the DACH region (primarily Germany). Key Features: The Amazon and eBay accounts have been active since 2013; there are approximately 7,000 Amazon reviews, approximately 75,000 eBay reviews, and around 11,000 Idealo reviews—this signals high credibility and reduces platform risk for the buyer. This long-standing history is a value in its own right, especially for international players looking to enter the DACH region or expand their presence there. For manufacturers, the portal offers an immediate direct-to-consumer channel across all relevant marketplaces; for wholesalers, it provides a quick entry into the B2C business; and for Amazon/platform retailers, it means additional sales and reach. The owner is available to ensure a smooth transition.

Revenue
20,000,000 €
Earnings
No information
Employees
3
View listing
Bavaria

Online Store, Including Inventory

Due to time constraints, we are selling our lovingly designed online store, including inventory, located in 94136 Thyrnau. The store offers everyday items that are manufactured exclusively in Europe. This is our business model, and it targets customers who are conscious of sustainability. We are a GbR (civil law partnership). The online store on Shopify is being sold, including inventory, domain, customer base, and established supplier network. The store can be operated as a side business at its current scale, and the space required for the inventory would be approximately 20 m². My business partner and I founded the store together as a side business and invested a great deal of time and effort into building it up. Unfortunately, our personal circumstances have changed to the point where we hardly have any time left to run the shop. That is why we are selling it. Our weekly time commitment currently amounts to no more than two hours (including reordering and shipping), and the shop is breaking even. With more effort, there is much more potential to be realized, because the concept works and there are no—or hardly any—comparable concepts in the German-speaking world! We’re very easy to work with and will, of course, explain everything in detail to you as the buyer and help you get your new online store up and running. We look forward to hearing from you!

Revenue
10,000 €
Earnings
No information
Employees
No information
View listing
Hesse

E-Commerce GmbH with a structure that offers room for growth

A GmbH established in 2019 and headquartered in Eschborn is for sale. The company has evolved from a traditional import/export and trading firm into a versatile platform in the fields of international trade, e-commerce, and social commerce. The company initially operated successfully in international merchandise trading, particularly in the field of medical protective and preventive products. Later, the business was expanded to include the trade in photovoltaic products and solar modules, including existing partnerships with manufacturers in China. A major growth milestone occurred starting in 2025 through strategic expansion in the TikTok Shop and social commerce sectors. The company was among the early market entrants in the European TikTok commerce ecosystem and achieved a top-3 performance in the Home & Living / Household Products sector through strong operational execution, performance optimization, and structured creator partnerships. The established digital sales and marketing structure is particularly attractive. These include, among other things: functional e-commerce and shop structures operationally viable accounts / sales channels existing contacts with new and existing customers established creator and influencer partnerships experience in performance-oriented product marketing existing integration into high-quality creator showcases with broad reach

Revenue
50,000 €
Earnings
No information
Employees
No information
View listing
Baden-Württemberg

An established e-commerce business with an online store offering personalized products and gift items

An established e-commerce business with its own website, domain, and well-established digital presence—built up since 2018. A fully established online business specializing in personalized products and gift items is for sale. The company has its own web store, its own domain, existing product pages, content, social media presence, and an established online reach. A key component of the business’s development to date is its established Etsy sales channel, with approximately 9,100 sales and over 1,600 reviews averaging 4.9 stars. In addition, there are well-established presences on Instagram, Facebook, Pinterest, and TikTok. The Pinterest presence currently has around 122,000 views. The company thus offers an existing digital infrastructure and a solid foundation for a new owner to continue and further develop the business. The existing structures, content, product ideas, experience, and digital channels can be taken over and adapted to the buyer’s own vision. The sale is taking place as part of a personal career transition. The business is particularly well-suited for buyers who wish to take over an existing e-commerce model and further develop it. The handover can be carried out in a structured manner. Training on existing processes and relevant digital structures is planned. Sale price: €69,000

Revenue
54,650 €
Earnings
25,980 €
Employees
1
View listing

Online Shop Buyer Requests

No matching buyer requests are currently available in this industry. Check back later.

Booming Online Retail

The internet as a sales channel for goods of every kind keeps growing strongly. Consumers in Germany bought goods worth €90.4 billion online in 2022, according to the German E-Commerce and Distance Selling Trade Association. Especially since the COVID crisis, numerous companies have recognized the value of online shops and declared the internet an important sales channel. Thanks to various shop systems (Shopify, Shopware, etc.), managing online shops has also become increasingly user-friendly for operators.

What Should I Watch Out for When Buying an Online Shop?

Buying an online shop involves many considerations. One of the key questions is certainly the choice of platform. Many opt for Shopify, known for its user-friendliness and the wide range of features that make life easier for business owners.

The domain — the digital address of your shop — should be chosen carefully. Short, memorable, and easy to remember: that way it sticks in customers' minds and strengthens your brand in the digital space.

Not keen on holding inventory? Then dropshipping could be exactly right for you. With this model, you sell products directly from suppliers to your customers without maintaining your own stock. But be careful: reliable dropshipping partners are essential, so you don't end up dealing with delivery delays or quality issues.

Whether you choose Shopify or another platform, SEO optimization of your online shop is your key to greater visibility online. And don't forget: the customer is king. Offer various payment methods, and take a look at the online shop's customer reviews too — these often provide valuable insight into quality and customer satisfaction.

Selling an eBay or Amazon Shop

What should I especially watch out for when buying or selling an eBay shop or an Amazon shop? What pitfalls can get in the way, and are there special rules for buying or selling eBay shops or Amazon shops? Whether due to age or an upcoming career change, anyone who has successfully built up an online shop — especially an eBay shop or Amazon shop — wants to get a fair price for it when selling.

Reach, a solid customer base, and trust in the brand and its quality are just as important and valuable here as with any other storefront or online sale. Read a detailed article on the topic here: What should retailers watch out for when they want to sell their eBay shop or Amazon shop?