DUB.de

Buy or Sell an Online Shop

Want to buy an online shop and make money online? Here you'll find listings for existing online shops, whether Amazon shops or eBay shops, for sale or wanted. Current for-sale listings and buyer requests from online retail, ecommerce, concrete business ideas, and online franchise concepts — you'll find them all on our platform. Have you already considered whether you want to buy a web shop, an eBay shop, or an Amazon shop? You can also sell your own online shop here. You can place a for-sale listing quickly and easily online.

Online Shop For-Sale Listings

Baden-Württemberg

Well-established bridal boutique with a tailor shop and online store in the Stuttgart area

A bridal boutique that has been successfully operating since 2020 is for sale in a lively small town in the Stuttgart area, nestled in an attractive wine-growing region. The business offers a diverse selection of new and pre-owned bridal wear, as well as formal and evening wear, complemented by an in-house tailoring service and its own online store. Company Details The retail space measures approximately 120 m² and features modern furnishings, creating an appealing shopping experience for customers. The store is managed by a well-coordinated team of several employees who ensure the smooth operation of day-to-day business. Parking is available directly at the store and in the immediate vicinity. The product range includes exclusive brands with territorial protection and offers a diverse selection of bridal, formal, and evening wear, as well as new and pre-owned items and attractive outlet products. An on-site tailoring shop allows for custom alterations and adjustments right in the store. The offering is complemented by an existing website, an online store, and an active Instagram channel. The business is suitable for entrepreneurs, master tailors, industry experts, or investors in the wedding and event fashion sector. Serious prospective buyers will receive further information after making contact and signing a confidentiality agreement.

Revenue
300,000 €
Earnings
0 €
Employees
No information
View listing
Baden-Württemberg

Well-established motorcycle repair shop with brand-name products, an online store, and a large customer base

A long-established motorcycle repair shop with an attached dealership for two internationally renowned manufacturers is for sale. The business has a large and well-established customer base as well as a professional and well-coordinated operational structure. The total area is approximately 850 square meters and offers ideal conditions for workshop, service, and sales operations. The workshop features five fully equipped workstations, enabling efficient, simultaneous processing of service and repair orders. A dedicated reception area ensures structured workflows, transparent communication, and high customer satisfaction. The brick-and-mortar operation is complemented by an existing online store, through which additional revenue can be generated. As a result, the company is well-positioned both locally and digitally. Brand-name retail represents a stable source of revenue and ensures consistent workshop utilization. The existing infrastructure, established processes, and loyal customer base allow a successor to get started immediately without a lengthy ramp-up phase. The business is ideally suited for industry experts, entrepreneurs with technical experience, or as an expansion of an existing business. Further details will be provided upon serious interest and after signing a confidentiality agreement.

Revenue
2,200,000 €
Earnings
0 €
Employees
No information
View listing
Lower Saxony

Well-established salt cave offering a wide range of services in Lower Saxony: Asset Deal

A salt cave business (salt therapy/wellness with an accompanying salt shop) established in 2007 in the well-known spa and tourism region of Bad Zwischenahn. The goal is a structured succession as part of an asset deal with optional training. The salt cave operates on a streamlined, standardized business model with minimal staffing requirements: 45-minute salt cave sessions (18 seats) plus 11 high-margin add-on services (including sound journeys, meditation, yoga in the salt cave, and Reiki), along with a salt shop, gift certificates, and loyalty cards. Fully equipped across approximately 185 m² and ready for immediate operation. No ramp-up phase required. Financially stable and growing: Annual revenue of approximately €100,000 (rising), EBITDA margin of around 50% before personnel costs. Revenue diversified across three channels (brick-and-mortar, online store, Hansefit). Strong digital presence: Website including online store and online booking, >11,000 Facebook followers, Instagram, and a 4.5-star rating on Google (158 reviews). Significant growth potential through higher utilization. The sale includes operating equipment, the brand, the customer base, and the entire online presence. Ideal for operators in the health/wellness sector or service-oriented career changers. Purchase price: Business equipment €95,000; property (optional) €375,000; package €450,000. Alternatively, the existing lease agreement can be assumed.

Revenue
100,000 €
Earnings
0 €
Employees
No information
View listing
Bavaria

Online Store, Including Inventory

Due to time constraints, we are selling our lovingly designed online store, including inventory, located in 94136 Thyrnau. The store offers everyday items that are manufactured exclusively in Europe. This is our business model, and it targets customers who are conscious of sustainability. We are a GbR (civil law partnership). The online store on Shopify is being sold, including inventory, domain, customer base, and established supplier network. The store can be operated as a side business at its current scale, and the space required for the inventory would be approximately 20 m². My business partner and I founded the store together as a side business and invested a great deal of time and effort into building it up. Unfortunately, our personal circumstances have changed to the point where we hardly have any time left to run the shop. That is why we are selling it. Our weekly time commitment currently amounts to no more than two hours (including reordering and shipping), and the shop is breaking even. With more effort, there is much more potential to be realized, because the concept works and there are no—or hardly any—comparable concepts in the German-speaking world! We’re very easy to work with and will, of course, explain everything in detail to you as the buyer and help you get your new online store up and running. We look forward to hearing from you!

Revenue
10,000 €
Earnings
0 €
Employees
No information
View listing
Switzerland

High-Margin Supplement Store [30% repeat customers]

A modern e-commerce brand in the sleep, recovery, and well-being sector is for sale. The company has successfully positioned itself within a growing target audience with a lab-tested product and has a clear brand identity. In addition, there are attractive opportunities for expansion into related segments such as dietary supplements, sports, fitness, biohacking, and longevity, which can unlock additional growth potential. In just a short time, a strong community of several thousand satisfied customers has been built. The business model is characterized by attractive margins, high repurchase rates, and a lean and efficiently organized corporate structure that enables seamless continuation of operations. Key Features Over 30% repeat customers, with an upward trend Approximately 20–30% of revenue is already generated through email marketing; the existing customer database offers significant potential for cross-selling and product line expansion Very low return rate of less than 1% Attractive profit margin with a selling price of about eight times the purchase price Transaction Background The sale is taking place as part of a strategic realignment focused on international projects. This is explicitly a strategic decision and not a distress sale. Suitable for The brand is suitable for ambitious employees, side hustlers, and e-commerce newcomers, as well as for experienced entrepreneurs or existing e-commerce companies looking to expand their portfolio in a targeted manner. Thanks to the already established processes and lean structure, the business can be managed with a manageable operational workload of about one to three hours per day. The combination of an existing customer base, high product quality, and scalability potential provides an attractive foundation for the company’s further development.

Revenue
153,000 €
Earnings
23,000 €
Employees
No information
View listing

Online Shop Buyer Requests

No matching buyer requests are currently available in this industry. Check back later.

Booming Online Retail

The internet as a sales channel for goods of every kind keeps growing strongly. Consumers in Germany bought goods worth €90.4 billion online in 2022, according to the German E-Commerce and Distance Selling Trade Association. Especially since the COVID crisis, numerous companies have recognized the value of online shops and declared the internet an important sales channel. Thanks to various shop systems (Shopify, Shopware, etc.), managing online shops has also become increasingly user-friendly for operators.

What Should I Watch Out for When Buying an Online Shop?

Buying an online shop involves many considerations. One of the key questions is certainly the choice of platform. Many opt for Shopify, known for its user-friendliness and the wide range of features that make life easier for business owners.

The domain — the digital address of your shop — should be chosen carefully. Short, memorable, and easy to remember: that way it sticks in customers' minds and strengthens your brand in the digital space.

Not keen on holding inventory? Then dropshipping could be exactly right for you. With this model, you sell products directly from suppliers to your customers without maintaining your own stock. But be careful: reliable dropshipping partners are essential, so you don't end up dealing with delivery delays or quality issues.

Whether you choose Shopify or another platform, SEO optimization of your online shop is your key to greater visibility online. And don't forget: the customer is king. Offer various payment methods, and take a look at the online shop's customer reviews too — these often provide valuable insight into quality and customer satisfaction.

Selling an eBay or Amazon Shop

What should I especially watch out for when buying or selling an eBay shop or an Amazon shop? What pitfalls can get in the way, and are there special rules for buying or selling eBay shops or Amazon shops? Whether due to age or an upcoming career change, anyone who has successfully built up an online shop — especially an eBay shop or Amazon shop — wants to get a fair price for it when selling.

Reach, a solid customer base, and trust in the brand and its quality are just as important and valuable here as with any other storefront or online sale. Read a detailed article on the topic here: What should retailers watch out for when they want to sell their eBay shop or Amazon shop?