Germany Retail trade
Self-Sustaining Amazon Brand Portfolio | €21m Revenue | €2.2m EBITDA (FY25) | Consumables
Revenue €21,200,000
Earnings €2,200,000
Employees 13
Location Germany
Transaction Background Succession planning
Shares for sale 100% sale
Revenue €21,200,000
Earnings €2,200,000
Employees 13
Location Germany
Transaction Background Succession planning
Shares for sale 100% sale
Company Description
The company is a profitable, self-sustaining portfolio of Amazon-native private-label consumer brands.
Key financials:
Three defensive, repeat-purchase categories: natural and organic foods, pet nutrition, and baking.
Geography: Germany ~75% of revenue | France ~16% | other European marketplaces
Key financials:
- €21.2M net sales | €2.2M EBITDA | FY25 (23% YoY growth)TTM Feb 2026: €21.4M revenue | €2.3M EBITDA | ~39% gross margin
Three defensive, repeat-purchase categories: natural and organic foods, pet nutrition, and baking.
Geography: Germany ~75% of revenue | France ~16% | other European marketplaces
- ~78% of gross sales driven by organic (non-paid) Amazon rankings. Multiple Best Seller positions across key subcategories.~13 FTE across five subsidiaries. Fully autonomous day-to-day operations — minimal owner involvement required.
Industry sector
Retail tradeThe business sells private-label consumer products exclusively via Amazon FBA across European marketplaces.
Natural & Organic Foods Health-focused food products targeting the growing organic segment. Multiple Best Seller ranked listings.
Pet Nutrition Premium pet food and supplement products with strong repeat-purchase rates and loyal customer bases.
Baking Products Ingredients and mixes targeting home bakers. Sustained demand growth post-2020.
All products are sourced from third-party manufacturers and sold under proprietary brand names. No physical retail presence — fulfilment handled entirely through Amazon's FBA logistics network.
~78% of gross sales generated through organic (non-paid) search rankings. Disciplined PPC support at average ACOS of ~8%.
Natural & Organic Foods Health-focused food products targeting the growing organic segment. Multiple Best Seller ranked listings.
Pet Nutrition Premium pet food and supplement products with strong repeat-purchase rates and loyal customer bases.
Baking Products Ingredients and mixes targeting home bakers. Sustained demand growth post-2020.
All products are sourced from third-party manufacturers and sold under proprietary brand names. No physical retail presence — fulfilment handled entirely through Amazon's FBA logistics network.
~78% of gross sales generated through organic (non-paid) search rankings. Disciplined PPC support at average ACOS of ~8%.
The business serves end consumers (B2C) exclusively through Amazon's marketplace. No B2B, wholesale, or direct-to-consumer channel.
Customer profile:
Customer acquisition:
Customer profile:
- Predominantly German-speaking households (~75% Germany | ~16% France)Purchasing repeat-use consumables across natural foods, pet nutrition, and bakingNon-discretionary, everyday categories with high reorder rates and low churn
Customer acquisition:
- ~78% of gross sales via organic Amazon search rankingsSupplemented by disciplined PPC at ~8% ACOSThousands of verified reviews providing strong social proof and supporting conversion
The business operates within the European Amazon FBA marketplace ecosystem.
Primary market: Germany ~75% of revenue — largest e-commerce market in continental Europe Secondary market: France ~16%
Category tailwinds across all three segments:
All three are non-discretionary, high-frequency categories with low sensitivity to economic cycles.
Amazon FBA is the dominant channel in these categories. Established Best Seller rankings across key subcategories create durable competitive positioning.
Primary market: Germany ~75% of revenue — largest e-commerce market in continental Europe Secondary market: France ~16%
Category tailwinds across all three segments:
- Natural & Organic Foods — growing health consciousness and premiumisationPet Nutrition — accelerating spend on pet care and supplementsBaking — sustained post-2020 home-baking demand
All three are non-discretionary, high-frequency categories with low sensitivity to economic cycles.
Amazon FBA is the dominant channel in these categories. Established Best Seller rankings across key subcategories create durable competitive positioning.
The business competes within the Amazon FBA private-label ecosystem across three categories. Competition comes from other private-label sellers, national consumer brands, and Amazon's own-label products.
Key differentiators:
Key differentiators:
- Organic ranking dominance: ~78% of gross sales driven by non-paid search rankings — a structural cost advantage over PPC-dependent competitors.Review depth & Best Seller status: Thousands of verified reviews and multiple Best Seller positions create significant barriers to displacement by newer entrants.Category defensiveness: Natural foods, pet nutrition, and baking are non-discretionary, high-frequency categories — less susceptible to trend-driven competition than discretionary niches.Operational scale: Established supplier relationships and infrastructure across five subsidiaries provide scale advantages difficult for smaller operators to replicate.