R&D-Driven Own-Brand Dietary Supplement and Dietary Food Company Since 2014

Product portfolio:  The portfolio comprises more than 20 own-brand dietary supplements, including:

●       Digestive health – Gastrolact, GastroProtect, HCl-Balans, DigestFood, Kandifit;

●       Longevity & cardiovascular – NMN + Pterostilben, Natto NSK Plus, Organic Silica;

●       Immunity, vitamins & minerals – ViroVit, 3-HOT, FerroBCD Complex, Sodium Ascorbate, CurcuminPlus;

●       Specialty & other – DeHist, DeMigra, UroBioticPlus, HepatoProtect, Future; plus the distributed brand BioBran.

Market:  Serbia and the wider region; products are sold primarily through pharmacies and pharmacy chains, distributors and retail.

The Company operates in Serbia’s dietary supplements and dietary foods market, which is benefiting from sustained consumer interest in preventive healthcare, wellness and healthy lifestyles. Market demand is supported by greater health awareness, the growing relevance of functional nutrition and the increasing availability of products through digital and e-commerce channels. The market offers attractive opportunities for differentiated own-brand products, particularly where innovation and targeted formulations address evolving consumer preferences. With a continuous focus on product development, the Company is well positioned to participate in these expanding market segments.

The Company competes with branded dietary-supplement and dietary-food manufacturers, private-label providers, and emerging direct-to-consumer wellness brands. Its competitive positioning is supported by a strong R&D focus, proprietary product formulations, and the ability to develop and launch innovative products through an established contract-manufacturing model. Indirect competition includes conventional food products, functional beverages, and other wellness solutions that address similar consumer needs.