150% Growth | B2B Direct Sales of Technical Chemical Products Seeks Mezzanine Capital

The company offers chemical and technical products and consumables to meet the ongoing needs of workshops and industrial users. The product line is geared toward regular, recurring applications, thereby enabling a continuous supply and ensuring that the product range remains highly relevant to customers’ day-to-day operations. In addition to its established retail offering, there are attractive opportunities to introduce additional core products through private-label or in-house production models, thereby further increasing value creation.

The company serves over 7,000 active commercial customers in the metal, construction, automotive, and agricultural sectors, focusing exclusively on B2B clients. Customers primarily purchase chemical products and consumables needed on a regular basis for workshop and operational needs. Customer support is provided through direct sales via in-house and field sales teams, ensuring dedicated contact persons and advice tailored to specific needs. Customers’ recurring needs foster long-term business relationships, high customer loyalty, and predictable revenue.

The relevant market for chemical products and consumables in the commercial sector encompasses, in particular, the metalworking, construction, automotive, and agricultural industries in Germany. Recurring needs in maintenance, repair, cleaning, and operational processes create steady demand and offer potential for further growth. The company is continuing to expand its market presence across various industries, thereby gradually broadening its customer and sales base. Additional growth opportunities are arising from the expansion of its sales operations and the planned launch of in-house production of selected products.

The company competes with specialty retailers of chemical products and workshop supplies, as well as with regional and national industrial suppliers and full-range retailers. Indirect competitors include manufacturers with direct sales channels, online marketplaces, and general B2B mail-order companies, particularly for standardized consumables. The company differentiates itself through personalized support provided by its in-house and field sales teams, direct sales without intermediaries, an industry-specific selection of frequently needed products, and competitive prices. Its broad customer base and long-standing business relationships foster strong customer loyalty.