Business Succession

Flexibility Across Borders – Cross-Border Transactions in Small and Medium-Sized Businesses

Case Study: "Staffing Services." The world of work is becoming more international—and so is the market for staffing services. The labor market in Germany has been in a difficult state for several years now. However, this can present attractive opportunities for international partnerships.

German and Polish experts in the office

We are currently assisting a company in the “temporary staffing” sector in northern Germany with the sale process. Just three years ago, the company—which has 10 locations—employed more than 600 people; today, that number has dropped to just under 300. There are plenty of employers in the client base looking for workers, but it is currently not possible to recruit enough employees to even come close to meeting this demand.

For several weeks now, we have been conducting sales negotiations with a leading Polish staffing agency that employs approximately 3,000 people and is seeking rapid access to the German market. In our joint discussions, we have already identified various synergies and growth opportunities that will arise for the buyer as a result of the transaction:

access to new markets, diversified client portfolios (on both the employer and employee sides), industry-specific expertise, and strategic economies of scale. However, anyone buying or selling across borders—especially in this industry—must navigate not only legal nuances but also cultural, regulatory, and operational differences.

Why International Transactions in the Temporary Staffing Industry Are Attractive

The shortage of skilled workers has long been a European—indeed, global—issue. Companies in the temporary staffing industry that operate across national borders can not only tap into new recruitment channels but also respond more flexibly to shifts in demand. Furthermore, the acquisition of a German staffing agency by a Polish market leader provides direct access to regional markets, country-specific industries, and local regulatory frameworks—a significant strategic advantage in a highly competitive and heavily regulated market.

Specific Challenges Facing the Industry

The staffing industry is highly regulated—especially in a cross-border context. Each country has its own requirements regarding labor law, compensation, social security, and temporary staffing. Companies that fail to structure their operations properly risk significant liability issues or the loss of licenses. Thorough legal due diligence is therefore essential, particularly in cross-border transactions.

Cultural Integration—the Often-Underestimated Key to Success

Temporary staffing is a “people business”—success depends largely on trusting relationships, local teams, and well-established processes. Especially in small and medium-sized enterprises, where personal connections and corporate culture play a major role, cultural integration is crucial for sustainable performance after the closing.

Conclusion: Seizing Opportunities Across Borders

Cross-border M&A in the staffing industry requires more than just good numbers. It requires industry knowledge, cultural sensitivity, and a deep understanding of the intricacies of labor law. For mid-sized staffing agencies seeking targeted growth or planning for succession, however, international transactions offer enormous potential—provided they are strategically planned and professionally managed.

Share