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Mecklenburg-Western Pomerania

Online retailers with market access to established Amazon and eBay accounts

For sale is a long-established marketplace presence, as well as online retail operations via Amazon (10+ years) and eBay (since 2002), with stable, ongoing operations. The business currently operates in the low-price segment and has deliberately not been scaled further. The business is managed in a stable manner and has a history of consistent growth without any irregularities. The business is not location-dependent. An existing warehouse may be taken over upon agreement, if desired, but is not a prerequisite. The primary value lies in: long-established accounts over 100,000 eBay reviews (99.7% positive, average 4.9 stars) over 6,000 Amazon reviews (average 4.8 stars) stable, immediately usable market access with a functioning, ongoing operation immediately usable market access Structure & Operations Sales via Amazon (FBM/FBA) and eBay additional proprietary online store available Current system is based on PlentyOne (expandable/transferable) The business is not location-dependent. An existing warehouse may be taken over upon agreement, if applicable, but is not a prerequisite. Handover Structured handover phase (approx. 2–4 weeks) included Further support available if needed Reason for Sale Shift in focus to other professional activities. Asking Price €75,000 This offer is aimed at buyers who wish to specifically leverage and further develop the existing market access.

Revenue
450,000 €
Earnings
30,000 €
Employees
1
View listing
North Rhine-Westphalia

E-commerce store in the Home & Garden / DIY category

Established private-label e-commerce brand in the Home & Garden / DIY—a growing D2C business with a private-label product line and established digital reach An established e-commerce private label brand in the Home & Garden / DIY sector, featuring its own private-label product line, is for sale. The business was originally established as a side venture and has significantly increased its revenue since its operational launch in 2024. In the current fiscal year, as of September 12, 2026, approximately 48,300 EUR in revenue from 625 orders has already been recorded via Shopify. ____________________________________ Sales Orders 2024 19,695 EUR 253 2025 34,651 EUR 416 2026 YTD* 48,287 EUR 625 * As of September 12, 2026. 2025: 76% of revenue compared to 2024. 2026 YTD already approximately 39% above total 2025 annual revenue. Average order value in 2026: approx. 81 EUR. ____________________________________ BRAND, REACH & ASSETS • Registered EU trademark • Fully developed Shopify store, including domain, as well as existing customer and CRM structures • >11,000 followers on Instagram & Facebook; both channels largely built organically • Pinterest currently has approximately 450,000 monthly views; predominantly content-driven, supplemented by a limited paid budget • Email/CRM database with approximately 2,200 profiles • Extensive in-house collection of photos, videos, graphics, and brand assets • Supplier/sourcing structures and established commercial eBay sales SCALING POTENTIAL • No active Meta Ads or Google Ads in 2026 • Email list established; no systematic newsletter marketing to date • Amazon seller account and brand integration in place; sales tested, but not yet systematically expanded • Google Merchant Center / Shopping set up • Other online marketplaces not yet tapped • Sales currently focused on Germany; open to international expansion • B2B, distributors, and resellers have not yet been systematically developed TRANSACTION & LOCATION In principle, a largely complete takeover is possible. In addition to the brand, online store, and operational assets, the inventory on hand as of the transfer date will be valued separately and billed in addition to the purchase price. The currently used warehouse location in North Rhine-Westphalia can be taken over upon agreement. The acquisition of the existing UG (limited liability) is also possible, but not a prerequisite; Both an asset deal and a share deal are conceivable. REASON FOR SALE The company was originally established as a side business. As growth has increased, so has the required entrepreneurial focus. The owner wishes to focus his full attention on other business areas in the future and therefore intends to transfer the business to a buyer who will further develop the existing infrastructure and the sales opportunities that have not yet been fully exploited. Further information and detailed financial documents will be provided to serious prospective buyers.

Revenue
29,118 €
Earnings
-5,917 €
Employees
1
View listing

How to use the DUB marketplace to find the right company to buy

Once you have specified your search, matching results appear on the right. Click a listing's headline to go to the company's detail page, where key facts about the business are listed. If a listing interests you and you would like more information, you can contact the seller directly through the DUB messaging system. This is an ANONYMOUS and SECURE exchange between you and the seller — no information is shared with DUB. To use our anonymous messaging system, you need to be registered and logged in on the DUB portal, which is free. Please use the "Contact" button on the listing's page to get in touch.

If your search doesn't return matching companies, you can save your search for free and get notified by email whenever new sale offers appear. Alternatively, you can present yourself to company sellers by creating an investor profile and posting a buying mandate. If you need expert advice on buying a company, you can find a suitable advisor in our advisor directory who can support you through your transaction. Make the most of the many options and wide reach of the DUB marketplace to find the right company to buy. For regional searches, either use the filters or find companies in specific regions via our Succession in Germany page.

Buying a company vs. buying a firm

Buying a company means acquiring an independent organizational unit that regularly carries out an economic activity. A company can consist of one or several business operations. An individual can also found such an independent unit if they regularly carry out an economic activity — in that case it is called a sole proprietorship. As a rule, sole proprietors don't have to register in the commercial register; without that registration, they don't legally count as a "firm." A trade name, colloquially a "firm," is the name under which a company or sole proprietor appears publicly and conducts its business. Buying "a firm" therefore technically means acquiring the company's name or trading name. In everyday use, though, it's used interchangeably with buying a company — i.e. acquiring the entire business.