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Bavaria

Premium Shopify Online Children's Concept Store with Growth Potential

For sale is an established, professionally scaled Shopify online store in the premium segment for high-quality baby and children’s products ranging from 0 months to preschool age in the German-speaking market. The company is clearly positioned in an attractive and fast-growing niche and stands out thanks to a high-quality brand presence, SEO-optimized product pages, a well-structured category system, and established performance marketing processes via Google Ads and social media. Particularly noteworthy are the careful curation of the product range, existing supplier and brand relationships in the premium segment, and the high scalability within the German-speaking market. The product range includes high-margin bestsellers in the categories of baby essentials, food & drink, preschool, toys, seasonal products, and high-quality gift items. The store is experiencing strong revenue growth, has a loyal and affluent target audience, and offers significant potential for expansion in the areas of CRM, internationalization, influencer marketing, private-label development, and marketplace expansion. The sale is being conducted for strategic and timing-related reasons. The company is ideally suited for strategic buyers, existing e-commerce retailers, or investors looking to acquire an established premium brand with clear positioning and further growth potential.

Revenue
126,000 €
Earnings
No information
Employees
1
View listing
North Rhine-Westphalia

Online retail for brand-name clearance items via Amazon, eBay, and our own online store

I am offering a turnkey online business specializing in clearance items, which I have been running for over 3 years. Thanks to a deliberately broad product range, this business model effectively balances out seasonal fluctuations. Overview: • Amazon and eBay accounts that are over 3 years old with good ratings. • Own online store with high-quality content (project URL: https://sonderposten-deals.de). • Sales of brand-name products (including household goods, toys, and cosmetics). • Enormous growth potential with the implementation of active marketing and product line expansion. Figures: • Revenue in 2024: approx. 114,000 € (Profit: 17,000 €) • Revenue in 2025 (as of today): approx. 27,000 € (Profit: 5,000 €) • Marketing: Currently €0 in advertising spend The current decline in revenue in 2025 is solely due to a lack of time. Since the business generates purely organic traffic, even a small advertising budget—combined with a time investment—offers massive leverage potential for scaling. Inventory & Terms: • Inventory: approx. 2,300 items. • Purchase value of inventory: approx. 12,000 euros (purchase invoices can be provided). • Sales value of inventory on Amazon and eBay: approx. 55,000 euros (at the best price, well below MSRP). • Total price: 1,000 euros + inventory. Interested? If you’re seriously interested, I’d be happy to send you further details and figures.

Revenue
27,000 €
Earnings
5,000 €
Employees
1
View listing
North Rhine-Westphalia

An established multi-channel e-commerce company specializing in scooters and recreational products under its own brand

An established multi-channel e-commerce business based in North Rhine-Westphalia, in operation since 2016, is for sale. The business specializes in scooters as well as sports and leisure items. Sales are conducted through a long-established Amazon seller account, the company’s own online store, an existing OTTO Marketplace account, and other relevant online marketplaces. The company also owns a registered European private label. In fiscal year 2024, gross revenue of just under €1.0 million was generated through the online sales channels. Since 2025, due to a strategic realignment by the shareholders, the company has deliberately refrained from further actively expanding its inventory and is gradually selling off existing stock. The existing suppliers for the core product range can, in principle, be continued under a new owner. This makes it possible to actively expand the product range again in the short term. In addition, there are existing contacts with manufacturers for the further development of proprietary products and the company’s own brand. The company has a very lean and largely outsourced structure. Warehousing, shipping, and accounting are largely outsourced or, in part, handled through Amazon FBA. The number of employees listed on the platform refers to the current managing director; there are no operational staff, and none need to be taken on as part of the transaction. Other key assets include a long-standing customer and order history, excellent store reviews, established marketplace structures, extensive product and listing data, as well as existing supplier and manufacturer contacts. For a buyer, there is particular potential in restocking inventory, expanding Amazon FBA and the OTTO Marketplace, making greater use of additional sales channels, and further developing the private label.

Revenue
534,976 €
Earnings
28,459 €
Employees
1
View listing
Germany

E-cigarette brand with online store and products for sale

A brand that has been established for over 10 years in the e-cigarette/flavoring sector is for sale. The business includes a registered word and figurative mark, a fully operational online store, and a fully developed product line. There are a total of 28 ready-to-sell flavors, including an award-winning product (2019 award winner) and several proven bestsellers. The online store currently generates annual revenue of approximately €25,000. In the past, significantly higher revenue was also generated through international sales (up to approximately €85,000 annually). Due to legal changes, part of this market is currently restricted; however, this demonstrates the brand’s existing potential and scalability. The business is fully established and can be taken over and continued immediately. The online store being offered is based on a brand that has been well-established for many years in the e-cigarette and flavoring sector. The product range has been carefully built up over a long period of time and includes a wide selection of products as well as in-house developments. Special emphasis has always been placed on quality, customer satisfaction, and the continuous expansion of the product range. This has allowed a stable customer base to develop. The store is fully set up and ready for immediate operation. Structures, products, and processes are in place, enabling a seamless transition. There is also potential for growth.

Revenue
25,000 €
Earnings
No information
Employees
1
View listing

How to use the DUB marketplace to find the right company to buy

Once you have specified your search, matching results appear on the right. Click a listing's headline to go to the company's detail page, where key facts about the business are listed. If a listing interests you and you would like more information, you can contact the seller directly through the DUB messaging system. This is an ANONYMOUS and SECURE exchange between you and the seller — no information is shared with DUB. To use our anonymous messaging system, you need to be registered and logged in on the DUB portal, which is free. Please use the "Contact" button on the listing's page to get in touch.

If your search doesn't return matching companies, you can save your search for free and get notified by email whenever new sale offers appear. Alternatively, you can present yourself to company sellers by creating an investor profile and posting a buying mandate. If you need expert advice on buying a company, you can find a suitable advisor in our advisor directory who can support you through your transaction. Make the most of the many options and wide reach of the DUB marketplace to find the right company to buy. For regional searches, either use the filters or find companies in specific regions via our Succession in Germany page.

Buying a company vs. buying a firm

Buying a company means acquiring an independent organizational unit that regularly carries out an economic activity. A company can consist of one or several business operations. An individual can also found such an independent unit if they regularly carry out an economic activity — in that case it is called a sole proprietorship. As a rule, sole proprietors don't have to register in the commercial register; without that registration, they don't legally count as a "firm." A trade name, colloquially a "firm," is the name under which a company or sole proprietor appears publicly and conducts its business. Buying "a firm" therefore technically means acquiring the company's name or trading name. In everyday use, though, it's used interchangeably with buying a company — i.e. acquiring the entire business.