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North Rhine-Westphalia

An established trading company in the field of surface technology is for sale

An established trading company specializing in technical surface treatment products, with a long-standing market presence and its own brand portfolio, is for sale. The company has a stable B2B customer base in the industrial sector and is characterized by high profitability and lean structures. Key Financial Figures Revenue 2025: approx. €2.3 million EBITDA margin: approx. 31% Employees: 3 FTE, including management Location: Western Germany Legal form: GmbH & Co. KG Long-established company with over 100 years of history Business Area Sales of specialized surface technology products Focus on industrial B2B customers Proprietary brands with differentiation potential Field sales-based distribution Focus on the D-A-CH region with an international export component Key Strengths Established market position in a technical niche Long-standing customer and supplier relationships High profitability and a stable business model Proprietary brands with attractive margins Small workforce / lean organization Growth potential through expansion of sales and exports Customer Base Approximately 220 active existing customers No significant dependence on individual customers Solid mix of industrial customers Transaction Background The transaction is taking place as part of the owner’s succession planning. The seller may provide support during the transition. Asking Price Approx. €3.9 million Equivalent to approx. 5.6x 2025 EBITDA

Revenue
2,300,000 €
Earnings
700,000 €
Employees
No information
View listing
North Rhine-Westphalia

Profitable D2C perfume brand with a 46.9% repurchase rate, over 70,000 customers, and long-lasting customer relationships

An established D2C private label in the booming niche market of high-quality fragrance alternatives is for sale: premium-quality fragrances at a fraction of the price of traditional luxury perfumes. The brand was founded in 2023 and has quickly built up a lineup of over 300 fragrances, a customer base of over 70,000 active buyers, and an exceptionally loyal community—as evidenced by a Trustpilot rating of 4.6 ("Excellent," over 3,300 reviews). At the heart of the business model: 45–50% of revenue comes from repeat customers. This translates to a predictable baseline revenue—a rarity in this industry. Sales are 100% D2C via the company’s own online store; the brand is registered, and processes are highly automated. //// KEY FEATURES //// (1.) = 45–50% revenue from repeat customers According to Shopify analytics, 45–50% of revenue has come from repeat customers for approximately two years now—and this trend has been on the rise for years. For a buyer, this means a reliable baseline of revenue that’s highly predictable. Customer loyalty in this niche is also exceptionally long-term: customer relationships lasting over ten years are not a rarity here, but a reality. (2.) = Dream margins in retail: Purchase price starting at €1.85 per perfume The margin between purchase and sale offers considerable potential: A perfume is purchased for only about €1.85–2.10. This results in ample room for marketing, discount promotions, and scaling—especially since many customers order five or more perfumes in a single order, which further increases the average order value and the margin per order. (3.) = Customer base of over 70,000—with potential lifetime values exceeding €3,000 The store has built up a large customer base over the past few years. Combined with a repeat customer rate of 45–50%, this figure takes on particular significance: We’re not talking about just a few thousand customers, but rather a broad, active base that makes regular repeat purchases. Numerous customers—not just a few exceptions—have already spent between €500 and €3,000 in the store over the past four years. This impressively demonstrates the high customer lifetime value in this niche. (4.) = Massive growth potential—the store is just getting started About 95% of revenue has come from Germany so far—expansion into Austria, Switzerland, and the EU is an obvious next step. Marketplaces and influencer marketing remain completely untapped as sales channels. We also see massive potential in optimizing the checkout conversion: The store achieves a shopping cart rate of approximately 20% and a conversion rate of 6.7%—the latter is already well above the industry average of 2–4%. Nevertheless, approximately 13 percentage points are lost between the shopping cart and the completion of the purchase. This is precisely where the leverage lies: According to our calculations, an increase in the conversion rate of just one percentage point would already mean 30–40% more profit—with costs otherwise remaining unchanged. //// NUMBERS //// 2023 Revenue = 805,297€ 2023 Profit = 2,421€ (Start-up & Growth Year) 2024 Revenue = €1,294,451 2024 Profit = €130,140 2025 Revenue = €858,415 2025 Profit = 150,210 Revenue Forecast for 2026 = 850,000 2026 Profit Forecast = 160,000 Sale Price = 420,000 //// OTHER //// Ideal for buyers looking to take over a profitable, registered brand with a loyal customer base and develop the obvious growth opportunities for themselves over the next few years—also well-suited for those new to the industry, thanks to the large customer base, predictable business model, and long-term customer relationships. Of course, the seller will be available for a handover and training period lasting several months. All information is provided without guarantee. This listing does not constitute a legally binding offer.

Revenue
858,415 €
Earnings
150,210 €
Employees
2
View listing

How to use the DUB marketplace to find the right company to buy

Once you have specified your search, matching results appear on the right. Click a listing's headline to go to the company's detail page, where key facts about the business are listed. If a listing interests you and you would like more information, you can contact the seller directly through the DUB messaging system. This is an ANONYMOUS and SECURE exchange between you and the seller — no information is shared with DUB. To use our anonymous messaging system, you need to be registered and logged in on the DUB portal, which is free. Please use the "Contact" button on the listing's page to get in touch.

If your search doesn't return matching companies, you can save your search for free and get notified by email whenever new sale offers appear. Alternatively, you can present yourself to company sellers by creating an investor profile and posting a buying mandate. If you need expert advice on buying a company, you can find a suitable advisor in our advisor directory who can support you through your transaction. Make the most of the many options and wide reach of the DUB marketplace to find the right company to buy. For regional searches, either use the filters or find companies in specific regions via our Succession in Germany page.

Buying a company vs. buying a firm

Buying a company means acquiring an independent organizational unit that regularly carries out an economic activity. A company can consist of one or several business operations. An individual can also found such an independent unit if they regularly carry out an economic activity — in that case it is called a sole proprietorship. As a rule, sole proprietors don't have to register in the commercial register; without that registration, they don't legally count as a "firm." A trade name, colloquially a "firm," is the name under which a company or sole proprietor appears publicly and conducts its business. Buying "a firm" therefore technically means acquiring the company's name or trading name. In everyday use, though, it's used interchangeably with buying a company — i.e. acquiring the entire business.