Viral e-commerce brand with €267,000 in annual profit – purchase multiple below 0.5, including €25,000 in inventory
Company Description
The company operates a well-established e-commerce brand in German-speaking countries and is one of the best-known brands in its niche. The registered and trademarked brand has a dedicated community and high organic reach; the initial revenue of approximately €300,000 was generated almost entirely without an advertising budget. Sales are primarily generated through the company’s own online store (approx. 90%) and, to a lesser extent, through Amazon (approx. 10%), with orders continuing to come in steadily even without active customer support. With an annual profit of approximately €267,000 and inventory valued at approximately €25,000, the company offers an attractive price-to-earnings ratio of less than 0.5; the sale is being made for strategic reasons, as the owner wishes to focus on new projects.
Industry sector
Leisure / Entertainment / Fitness / Sports//// KEY FEATURES ////
(1.) = Purchase multiple below 0.5 – including €25,000 in inventory
The purchase price is less than 0.5 times the annual profit and thus well below standard market valuations. On top of that, a substantial inventory with a purchase value of approximately €25,000 is already included in the price. This means the buyer can start selling from day one without any additional investment. It’s rare to get this much tangible value and immediate revenue potential for so little money.
(2.) = Exceptionally strong profit margins
The purchase price per unit is only €1.20 to €1.50, while items are sold in the store for around €20—a multiple of the cost of goods sold. This margin offers enormous leeway for advertising spending and is a decisive competitive advantage in light of rising advertising costs. This is precisely why the store was so profitable: at its peak, the profit margin at year-end was around 79%. Anyone wishing to continue operating purely organically can expect similar figures.
(3.) = Viral niche with an extremely engaged community
The niche thrives on engagement: Videos regularly go viral and generate enormous reach at minimal cost. The best proof: The first €300,000 in revenue was generated almost entirely organically. This low-cost reach, combined with high product margins, makes the business model exceptionally profitable—and ideal for operators without performance marketing experience, since organic content alone already generates significant revenue.
(4.) = An established brand instead of a generic online store
You’re not taking over a copycat site, but a registered, protected brand with a large base of existing customers ready to buy (nearly 38,000 customers, approx. 50,000 newsletter subscribers) and a proven growth engine. The owner brings many years of e-commerce experience to the table and is handing over the business in a structured and comprehensive manner: All processes, tools, and success strategies will be personally taught as part of a thorough onboarding process—ensuring even those new to the industry can get off to a smooth start without costly trial and error.
//// ADDITIONAL STATISTICS ////
- 6% conversion rate
- only 1% return rate
- approx. 10% repeat customers
- €23 average order value
- nearly 38,000 existing customers
- approx. 50,000 newsletter subscribers
- 3 products / product variants (plenty of room for expanding the product range)
- In-house warehouse, only 3-day delivery time to customers
- Historically only 1–3 hours of effort per day; currently purely passive
//// GROWTH LEVERAGERS ////
The store has recently been running in passive mode by design—the foundation is solid, the advertising account is warmed up, and organic reach is strong. Anyone who flips the switches back on will pick up right where the record year left off: new content and active community engagement, expansion of the product lineup (cross-selling & upselling to the large existing customer base), expansion into neighboring countries, and tapping into additional advertising channels such as YouTube, native ads, and influencers.
//// SUITABLE FOR ////
Ideal for career changers without performance marketing experience, as significant revenue can already be generated through organic social media videos alone —as well as for experienced e-commerce operators or strategic buyers who wish to acquire and scale an established brand with a proven growth engine at a favorable price. The seller is available for a handover and onboarding period and is open to a pro-rata seller loan.
If you are seriously interested, we recommend contacting us promptly—experience has shown that opportunities with this price-to-value ratio are snapped up quickly.
All information is provided without guarantee. This listing does not constitute a legally binding offer.
The brand primarily serves B2C customers in German-speaking countries who purchase the product as a party and social game for social gatherings, for entertainment, or as a gift. The customer base is primarily reached through the brand’s own e-commerce channels and an engaged community, with viral content regularly driving organic attention and new purchases. The brand’s high recognition within the niche and the entertaining, socially oriented nature of the product are key drivers of demand.
The market for party and board games in German-speaking countries is benefiting from the ongoing demand for social, entertaining leisure experiences, as well as from the increasing shift toward e-commerce. Social media platforms and viral content offer brands in this segment additional, cost-effective opportunities to expand their reach and engage customers. The company is positioned in an attractive submarket where the combination of a protected brand, high organic visibility, and an engaged community creates favorable conditions for further growth.
The company primarily competes with established brands and providers in the party and board games segment, as well as with comparable products from German-language e-commerce sites. Indirect competitors include digital entertainment offerings and other leisure products that compete for the target audience’s attention and entertainment budget. The protected brand, high organic reach, and engaged community create strong differentiation and support efficient customer acquisition. The product videos, which regularly go viral, also strengthen brand awareness and make it difficult for competitors to build comparable organic visibility.