Design brand for dog owners | €105,000 in revenue | 26% profit margin

FINANCIAL KEY FIGURES FOR THE LAST 12 MONTHS

• Period: July 2025 through June 2026
• Net Revenue: €105,072
• Net Income After One-Time Expenses: €27,129
• Net Profit Margin: 25.8%
• Operating profit before one-time expenses: €31,551
• Operating margin before one-time expenses: 30.0%
• Average monthly profit: approx. €2,261
• Average order value: approx. 180 €
• Gross margin before advertising costs: approx. 75 %
• Repurchase rate: approx. 20 %
• Return rate: only 2.3 %
• Income Statement Available Upon Request

BUSINESS DEVELOPMENT AND MARKET VALIDATION

During the period under review, 734 units were sold across 627 orders. Even in the early growth phase, the product sold out before the Christmas shopping season. After the new inventory arrived, sales gained momentum again. In the strongest month, net revenue of approximately €23,287 was generated.

The results to date were achieved primarily through Meta Ads and with only limited testing of new creatives. Google Ads, influencer and creator partnerships, structured retargeting, and professional email marketing have not yet been consistently leveraged. This presents significant potential for buyers with experience in performance marketing, brand building, or international scaling.

INCLUDED BRAND AND DIGITAL ASSETS

The sale includes:

• the trademark registered with the DPMA
• the domain and the associated email address
• the fully set up Shopify store
• a custom-built VSL landing page
• the Instagram account with approximately 330 followers
• an email list with approximately 438 subscribers
• 2 sets of product images for each color
• more than 100+ creatives for ads and social media
• all images, videos, promotional materials, and documentation
• 6 additional product ideas, some of which are already visually prepared with planned prices, etc.

PRODUCT, SUPPLIER, AND INVENTORY ASSETS

The scope of the transfer includes complete product development documentation, technical specifications, custom color concepts, as well as existing manufacturer, laboratory, importer, and supplier contacts. This allows the business to continue without having to rebuild the supply chain.

The inventory comprises 1,066 units in three colors and is valued at approximately €27,300 based on historical cost. The inventory is included in the transaction; the terms are negotiable.

GROWTH OPPORTUNITIES

• Systematic development and evaluation of new meta-creatives
• Establishment of Google Ads and other acquisition channels
• Retargeting and segmented email marketing
• Influencer marketing and creator collaborations
• Expansion into other European and international markets
• Bundles, cross-selling, and upselling
• Expansion into a comprehensive brand for high-quality dog accessories

In addition, six further product concepts already exist. Initial designs, product specifications, and concrete price estimates are available for several of them. The prepared pipeline enables faster launches of new product lines and additional repeat purchases from the existing customer base.

REASON FOR SALE AND TRANSFER

The founders will focus on a new SaaS company in the future and wish to transfer the business to a buyer who will further develop the existing brand and growth potential.

The sale includes a complete handover of all relevant assets, documentation, contacts, and processes, as well as 30 days of support following the acquisition.

The company is ready for the next stage of growth: a commercially validated D2C brand with clear positioning, attractive margins, and a prepared product pipeline.

The company operates on a direct-to-consumer model, primarily serving private dog owners who value high-quality and stylish lifestyle products for themselves and their dogs. Customers purchase products directly through the registered brand’s Shopify online store. A 20% repeat purchase rate and a low return rate of 2.3% indicate strong product acceptance and customer satisfaction; furthermore, the existing customer list enables the company to target and re-engage existing buyers.

The company operates in the growing market for premium pet supplies and lifestyle products for dog owners, which is benefiting from the increasing anthropomorphization of pets and owners’ growing willingness to spend. Digital direct sales provide brands in this segment with scalable access to a large, internet-savvy target audience and enable them to efficiently reach customers through e-commerce and social media channels. With its clear premium positioning, established digital sales structure, and existing potential for expansion through additional product concepts, the company is well-positioned to participate in the continued development of this market.

Based on our market analysis, there is currently no direct competitor offering a comparable product that combines high-quality interior design, exceptional softness, complete waterproofing, a generous size, and premium positioning at a similar price.

Competition is therefore primarily indirect: from low-cost mass-market suppliers, traditional pet supply retailers, and individual premium brands. Their products are usually either functional or design-oriented, but do not combine both aspects with comparable quality.

The brand is clearly positioned at the intersection of high-quality pet supplies and modern living. The registered trademark, proprietary product and color concepts, an established e-commerce infrastructure, the low return rate, and the already confirmed demand strengthen the brand’s competitive position. Six pre-developed product concepts also offer the opportunity to expand this lead into a comprehensive premium lifestyle brand for dog owners.