Sale of Decorative Items Brand (Asset Deal)

Hello, dear Amber community, I’d like to share some information about the sale of a brand with impressive KPIs ! The sale of this brand will be handled entirely by our team at Brandcircle and me. HIGHLIGHTS ABOUT THE BRAND – EVERGREEN PRODUCT GROUPS ensure consistent, global demand that continues to grow regardless of trends, enabling further expansion. – PREDICTABLE EXPANSION LEVERAGES enable six-figure EBITDA growth in the coming year, supported by a strong product pipeline. – SUPPLY CHAIN STABILITY, achieved through strong diversification in the supplier pool, ensures independence and reduces risks with DB3 margins >20%. KEY FACTS about the brand – Category: Home & Garden – Portfolio size: Extensive (>100 parent products) –Sales Channels: Amazon (90%), Otto (5%), Online Store (5%) – Market: EU & UK – LTM Revenue: €5,382,256 – Revenue (NTM): €6,189,595 – Adjusted EBITDA (LTM): €631,864 – Adjusted EBITDA NTM: €886,977 BRAND TEASER The teaser provides a concise summary of additional exciting details about this brand. A PDF version of the teaser is available for download on our website. MEMORANDUM on the Brand For a detailed overview, we have prepared a memorandum covering the following key topics: – Company structure and product portfolio – Market and Competitive Analysis – Financials and Assets – Deal Structure and Process Visit the following website now to learn more about the deal: https://deals.brandcircle.de/amber-clean I look forward to interesting conversations about this brand! Best regards Lucas from Brandcircle

This acquisition features two high-performing, Brand Registered ASINs in the sustainable home niche: These are "aged" listings with deep Review Moats , offering a level of social proof that would cost thousands in PPC and months of "honeymoon" marketing to build from scratch. While 2025 saw a dip due to owner inactivity, 4+ years of historical data prove the brand’s high-ceiling potential. The heavy lifting— A+ Content, Trademarking, and sourcing from a reliable exporter —is already complete. Protected by Brand Registry, these listings are shielded from "hijackers," ensuring Buy Box stability. This is a classic "Optimization Opportunity." Currently neglected with zero hours spent on marketing or inventory management in the last year, a buyer committing just 5 hours a week to SEO and PPC can realistically return the brand to its peak. It serves as a turnkey foundation to launch a full eco-friendly line under a trusted, recognized name.

The company is a leading e-commerce firm specializing in the sale of caps and fan merchandise, with a track record of success spanning more than a decade. Thanks to a strong brand portfolio and an exclusive “Never Out of Stock” program, it stands out in the digital retail space and benefits from its own highly automated inventory management software. In addition, an efficient logistics system—utilizing Fulfillment by Amazon (FBA)—supports the business model, while low fixed costs and a scalable digital infrastructure position the company for future growth. It is characterized by a stable organizational structure and consistently positive business performance.

A profitable e-commerce company in the jewelry sector is for sale, with €1.5 million in EBITDA (adjusted, LTM) and €5.7 million in net revenue. The sale is being fully managed by Brandcircle. We are a specialized e-commerce M&A boutique with over 40 completed transactions in the DACH region. There are no costs or fees for buyers. BRAND HIGHLIGHTS – Its growth is predictable and secured for the long term thanks to a clearly defined product pipeline. – The dropshipping option enables rapid testing and shortens the path from idea to market launch. – A strong freelance setup provides the foundation for flexible and scalable growth in the future. KEY FACTS ABOUT THE BRAND – Category: Jewelry – Portfolio size: Large (~350 parent items) – Sales channel: Online store (100%) – Market: DACH – LTM Revenue: €5,667,015 – NTM Revenue: €6,164,402 – Adjusted LTM EBITDA: €1,470,783 – Adjusted EBITDA (NTM): €1,570,396 TEASER for the brand The teaser provides a concise summary of additional exciting details about this brand. A PDF version of the teaser is available for download via this platform (see exposé). MEMORANDUM on the Brand For a detailed overview, we have prepared a memorandum covering the following key topics: – Company Structure and Product Portfolio – Market and Competitive Analysis – Financials and Assets – Deal Structure and Process

An established DTC e-commerce company in the DACH region (DE/AT/CH) in the home hygiene and personal care sector, with a clear product-market fit and stable demand. Scaling is achieved primarily through performance marketing (Meta, supplemented by Google/TikTok) and email marketing. Investment highlights include proven profitability, a low return rate, a clean Shopify setup, and significant growth potential through VSLs/advertorials, influencer/UGC marketing, funnel expansion, team building, and internationalization.