Profitable supplement brand with an 86% repurchase rate, over 90% gross margin, and 140 subscription customers

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The entire operational business will be transferred: online store, domain, customer base, social media accounts, marketing assets, all relevant systems, and supplier relationships, including a transfer of know-how. A freelance support specialist (approx. €100 per month) can be taken on.

The growth potential is significant and can be realized with manageable effort: Additional products are already in the works and can be launched by the new owner, which can significantly increase the value per customer and the average order value. Customer acquisition has so far been conducted exclusively through a single advertising channel, meaning platforms such as TikTok, YouTube, Google, and influencer marketing remain completely untapped. Likewise, there is significant room for expansion into other countries, as the product category is universal and the store has already generated initial sales in a neighboring country. In addition, an alternative, certified supplier is available through which purchasing costs could be further reduced.

The business is equally suitable for career changers looking to enter e-commerce with a profitable and leanly managed company, for existing online retailers or brands seeking to expand their product range, for agencies and marketing professionals who can scale up immediately using their expertise, as well as for investors seeking a predictable business with recurring revenue. Of course, the seller is available for a handover and training period lasting several months.

All information is provided without guarantee. This listing does not constitute a legally binding offer.

The company serves exclusively end customers in the B2C sector, who purchase dietary supplements directly through its own online store. Since its founding, it has built a customer base of approximately 1,800 people, with 86% of orders coming from repeat customers. More than 140 customers use a subscription service for regular reorders; with a monthly churn rate of about 6%, this model fosters a stable and predictable customer relationship.

The dietary supplement market is growing, driven in particular by increasing awareness of health and prevention, the trend toward an active lifestyle, and the rising importance of online retail. As consumer products with recurring demand, dietary supplements are particularly well-suited for digital direct-to-consumer models and subscription-based orders. The market also offers attractive opportunities for expansion into other European countries, as health and wellness products appeal to a broad target audience internationally. The company benefits from a scalable e-commerce model and additional growth potential through the development of new online marketing channels and regions.

The company competes in direct sales with specialized online stores, established dietary supplement brands, and sellers on marketplaces such as Amazon; indirect competitors include pharmacies, brick-and-mortar retailers, and alternative health products. While there are no reliable market share figures available, the high repurchase rate of 86% and over 140 active subscriptions demonstrate strong customer loyalty within the target audience. Competitive advantages stem from the predictable subscription model, the direct customer relationship, the high gross margin, and sourcing through a German supplier with short delivery routes and no currency or customs risks. The low return rate and established customer and supplier relationships also support a stable market position relative to interchangeable, primarily price-driven providers.