Profitable Asset Deal in the Camping Market – Patents, Trademark, and Growth

A fully developed, market-ready, and time-tested organic deodorant product line in the natural cosmetics sector—consisting of roll-on deodorants and deodorant sticks—is for sale ••• The subject of this offer is the exclusive acquisition of a complete, transferable product IP package as part of an asset deal ••• A company or operational business structures are expressly not part of the transaction ••• The deodorant product line can be immediately continued in production and marketed without the need for new development and is particularly suitable for manufacturers, brand owners, or private-label providers with existing infrastructure ••• These are established consumer products with a proven, stable demand ••• The products have been successfully established on the market for approximately seven years, with consistent sales and a high repurchase rate ••• Market acceptance and product effectiveness have thus been sustainably validated. Due to the existing product and process structure, there is a high degree of scalability ••• The products are fully compliant with the EU Cosmetics Regulation (EC) No. 1223/2009 and ready for market distribution (CPSR, CPNP, PIF, GMP) ••• The offer pertains exclusively to the described product assets (asset deal) ••• Market Status & Traction -> • 7 years of market experience • DB1 in D2C: approx. 70% • Stable, recurring demand • High percentage of repeat customers • Premium positioning in the natural cosmetics segment

The company is an innovative provider of automated solutions for horse care and serves a rapidly growing market. With a patented, fully automated manure removal system, it supports more efficient stable maintenance and reduces the daily workload. Due to the limited comparability of products on the market to date, the company enjoys a differentiated market position and attractive growth prospects.

The company is known for high-quality stainless steel furniture and accessories for both indoor and outdoor use in the upscale segment. The brand’s origins date back to the development of weather-resistant garden furniture in the 1990s, with a manufacturing history spanning over 25 years. The product and brand universe are clearly presented on the website. An attractive asset package is available for sale as part of the liquidation. This involves the acquisition of valuable company assets related to the brand, product line, and digital sales. A share purchase is not planned; an asset deal is being offered. Sales were primarily conducted through a modern Shopware 6 online store and direct customer outreach. Manufacturing and shipping are handled by a partner company in another European country. Over the years, a strong relationship with manufacturers and suppliers has been established, which can be transferred as part of the transaction to the extent that this is feasible on a case-by-case basis. The business model is fundamentally location-independent and is ideally suited for buyers who wish to quickly acquire an established product line—including the brand, online store, and procurement structure—or expand an existing portfolio in the outdoor living and premium home and living sectors. The core assets being sold include, in particular, construction drawings, design documents, and product-related manufacturing information Name rights, brand identity, and associated rights of use An online store based on Shopware 6, including its technical structure and content. Address data from the online store, as well as an optional newsletter mailing list with approximately 6,000 subscribers. Production know-how in other European countries, including a network of contacts with manufacturers and suppliers, to the extent that it is transferable. We are seeking strategic buyers, manufacturers, or distributors; e-commerce players; or entrepreneurial individuals with the ambition to further develop and scale the business. This opportunity is particularly well-suited for companies looking to expand their premium-segment product range with an established stainless steel product line or seeking rapid market entry through an existing brand and a fully functional, scalable, and modern online store.

Company Description The company is an established D2C e-commerce brand in the oral care segment with a proprietary brand identity and direct sales via Shopify. Its product line includes innovative, private-label dental care products and serves a growing customer base in the German-speaking market. Investment Highlights Established brand with high brand recognition In-house product development and protected trademark rights Direct sales via Shopify with scalable infrastructure High gross margins and attractive unit economics Established supplier and fulfillment structure Growth potential through international expansion, new products, and additional sales channels Suitable for strategic buyers and private equity investors Registered trademarks included

The company has been operating as a B2B specialist since 2006 and has been incorporated as a GmbH since 2018. It operates throughout Europe and has completed more than 17,500 projects for architects, municipalities, and major clients to date. Its business model is characterized by a digitally advanced organization, proprietary patents and intellectual property rights, certified fire protection solutions, and a high level of delivery capability. The sale is taking place due to the owner’s retirement as part of the succession plan for the owner-managed company.