Organic energy broths with a dedicated following: Seed investment in a functional food brand with a verified organic customer base

The product line stands for wholesome, nutrient-rich foods with health benefits: • Organic Power Broths: simmered for hours, rich in natural collagen, enjoyed on their own as a beverage or as a base for cooking • Organic Power Soups: a complete meal in a jar, ready in minutes • Dietary supplements for gut health as high-margin products (70 to 83% gross profit), ideal for cross-selling to existing customers • B2B gift sets, such as birth gifts for employees All products are 100% certified organic, clean label with 0 g sugar, and have a 3-year shelf life without a cold chain. This reduces logistics costs and simplifies shipping. Business model: A D2C online store centered on subscriptions and repeat purchases, supplemented by retail and corporate customers. This generates recurring revenue from multiple sources.

The company appeals to health-conscious people who are short on time but still value authentic, high-quality nutrition. A particularly loyal customer base includes pregnant women and young families around the time of birth and the postpartum period, as well as people focused on gut health and the immune system. Current customer base: • 958 lifetime customers and 283 active customers, all acquired organically • Average order value of approximately 61 EUR (gross), with a high repurchase rate • First partners in organic specialty stores and retail listings Additional customer groups being developed: • Companies seeking high-quality gift sets for employees • An affiliate program with midwives and alternative practitioners who, as trusted advocates, have direct access to the target audience • Organic specialty retailers, with plans to expand to 50 stores The referral channel via midwives is difficult to replicate and significantly reduces customer acquisition costs.

The company operates in a large, structurally growing market for healthy convenience foods (indicative figures): • TAM: approximately 9.3 billion EUR for ready-made meals in Germany • SAM: approximately 2.05 billion EUR for the soup segment in Germany (2027e) • SOM: approximately 10 million EUR in the achievable premium target segment Three trends are driving demand: • Time constraints meet health consciousness: less time for cooking, but a growing desire for authentic, nutrient-rich food • “Clean label” as a structural trend: Consumers are avoiding sugar, salt, and additives; premium organic products are gaining market share at a disproportionately high rate • Functional foods on the rise: Gut health and the immune system are major topics; bone broths with collagen meet this demand exactly Additional potential: approximately 680,000 births per year in Germany and a planned market entry in Austria are expanding the target audience around pregnancy and the postpartum period.

The broth and soup market is dominated by major brand manufacturers with conventional products. In the premium segment, there are a few specialized providers that confirm the market’s potential: Comparable brands have shown that concentrated broths attract a loyal customer base, though this usually requires a long ramp-up period and significant capital investment. Why it stands out: • Four distribution channels instead of purely online sales, plus a high-margin line of dietary supplements • Consistently organic and clean label, with a 3-year shelf life without a cold chain • Focus on the target audience surrounding pregnancy, childbirth, and family, reached through midwives and naturopaths as trusted referral sources—a channel competitors cannot easily replicate • Established brand with a PR presence and a prominent brand ambassador • Capital-efficient plan: break-even with a single seed round Detailed market and competitive analysis available upon signing an NDA.