Nationwide sales agency for home improvement stores and supermarkets with an AI-powered online store seeks a silent partner

The company is planning an automated online store offering a wide range of electronic accessories, batteries, air fresheners, kitchen items, and customizable gifts. The digital process chain is designed to largely automate order entry, inventory checks, invoicing, and the creation of shipping labels. An AI-supported system architecture enables efficient and scalable order processing with minimal manual effort.

In its existing business, the company primarily serves B2B customers in the home improvement and grocery retail sectors in Germany. These customers purchase, in particular, electronic accessories, batteries, air fresheners, kitchenware, and gift items through the commercial agency. These business relationships, which have been in place for about ten years, underscore a well-established customer base and are based on specialized industry knowledge and the reliable provision of suitable products. The planned online store is intended to additionally appeal to end customers and, in particular, sell personalized gift items as well as selected household and electronic products.

The relevant market encompasses Germany-wide online retail of everyday consumer goods and household accessories, as well as the supply of retail stores, particularly home improvement stores and supermarkets. The e-commerce market is growing due to the increasing shift of shopping to the Internet, the desire for round-the-clock availability, and the rising importance of personalized products. In addition, digital sales models and automated order processing create attractive opportunities for scaling up to meet broad, recurring demand. The company is positioned in a market environment that benefits from efficient process integration, short delivery times, and a highly flexible product range.

In the commercial agency and distribution business, the company competes primarily with specialized commercial agencies, wholesalers, and direct-sales models for home improvement stores and supermarkets. For the planned online store, competitors include established e-commerce platforms and specialty retailers, as well as brick-and-mortar retail chains and general marketplaces. The new store does not yet have a solid market share position prior to its planned launch; it aims to differentiate itself primarily through the largely automated processing of order entry, inventory checks, invoicing, and shipping. In addition, the broad product category and customizable gift items can help set it apart from purely specialized providers.