Multichannel brand with approximately €0.4 million in EBITDA (adjusted, LTM)!

E-commerce companies in the DIY, tools, and automotive categories.
Established car care brand with evergreen bestsellers and top rankings.
Broad product portfolio with high cross-selling potential and brand protection.
Dual-channel presence: Amazon as a profit center, online store for demand generation and customer retention.

The company primarily serves B2C customers in the DACH region, particularly private car owners who need car care products. Customers purchase the product range mainly through Amazon and, to a lesser extent, through the company’s own Shopify store. A loyal customer base and a repeat purchase rate that is measurable across all sales channels indicate recurring demand and sustainable customer relationships.

The market for tools and automotive products encompasses a broad and well-established consumer goods segment that is particularly significant in the DACH region and is expanding its reach into other European markets. Structural growth drivers include the ongoing trend toward DIY vehicle maintenance, high vehicle density, and the increasing shift of purchases toward e-commerce. Online marketplaces and direct-to-consumer channels create attractive opportunities for scalable product marketing and Europe-wide expansion. The company is well-positioned in a market with recurring demand and growth potential through the expansion into adjacent product categories.

The brand competes in the DACH market with established car care and accessory brands, private labels from major online marketplaces, and products from brick-and-mortar DIY, auto accessory, and specialty retailers. Professional vehicle detailing and full-service offerings should be considered as indirect competitors, as they can serve as alternatives to certain DIY applications. The brand’s competitive position is strengthened by its established brand, a loyal customer base with a measurable repurchase rate, a broad product range featuring 47 Parent products, and the combination of Amazon and Shopify sales channels. As a result, the brand benefits from high visibility, recurring demand, and reduced dependence on a single sales channel.