Multi-channel lifestyle brand for sale or partial sale, location-independent

An established direct-to-consumer company in the baby and children’s segment with its own brand, proprietary products, and a strong market position in the DACH region. The company generates approximately €1.7 million in revenue and €278,000 in EBIT (2025) and has a scalable Shopify online store, a loyal community, established marketing channels, and European manufacturing partners. Investment highlights include high brand awareness, repeat customer purchases, intellectual property rights, growth potential through international expansion, and the expansion of the product portfolio.

The company operates an online store for baby and children’s products. Its product range includes toys, educational materials, dolls and accessories, baby items, everyday essentials, and products for the children’s room and outdoor use. The selection is complemented by select brand-name products, seasonal items, and exclusive product collections. The focus is on carefully selected brands, high-quality materials, and products with educational value. In addition to classic toys, the store also offers furniture and decorative items for children’s rooms, practical everyday essentials such as backpacks, tableware, and organizational products, as well as gift ideas. The focus is on durable, functional, and—as sustainable as possible—products with educational value at fair prices. Sales are conducted online with various payment options, fast delivery, and customer-oriented service. Inspiration, product recommendations, and content related to everyday family life are regularly shared via social media and digital channels, reaching an active and loyal target audience. The shop has nearly 10,000 followers on a major social media platform and has had a reach of over 780k in the last 90 days. In addition, significant effort has been invested in SEO, making the company very easy to find under major search terms. Growth Potential Through Hiring and Organizational Development The company is currently intentionally lean and is primarily led by its founder. Many areas—purchasing, marketing, customer service, and social media—are handled by a single person. As a result, the growth potential is currently only partially realized. Warehousing and logistics are currently handled by a fulfillment center. With a small team, several areas could be expanded in a targeted manner: Online Marketing & Social Media: More content, regular campaigns, collaborations with family influencers, and greater use of Instagram, TikTok, and Pinterest could significantly increase reach and consistently attract new customers. Product Line & Brand Partnerships: More time dedicated to expanding unique brands, exclusive products, and in-house collections would further set the store apart. Customer Service & Community: Prompt support, personalized advice, and community building strengthen customer loyalty and increase the repeat purchase rate. Content & SEO: Blog posts, guides for parents, and search engine-optimized content drive additional organic traffic in the long term. With just 1–2 employees in marketing, content, and customer service, visibility could be significantly increased and order volume scaled. The store’s existing infrastructure, established brand partners, and a loyal customer base provide an excellent foundation for this. The sale is taking place for personal reasons and due to the founder’s career change. The company is operating steadily and offers significant growth potential for a new owner.

The business being offered is one of a kind in the industry, as it creates a truly unique shopping experience for its customers. The current business model is built around a registered brand name and has been based on the sale of high-quality food products for more than 30 years. The company specializes in selling high-quality food products at affordable prices, but deliberately avoids any association with low-cost products or clearance sales. The goods are sold through a brick-and-mortar store, as well as, to a limited extent, at farmers’ markets and special events.

The company is a well-established player in the e-commerce industry, specializing in the production and sale of personalized gifts and printed goods. With over 20 years of market experience, the company has a stable track record of growth and a solid earnings position. It is currently managed by two full-time employees and is equipped with a versatile, flexible production setup. The ability to manufacture in-house and sell both through its own online store and via strong distribution channels such as Amazon has led to stable profitability and a loyal customer base.

Company Description The company is an established D2C e-commerce brand in the oral care segment with a proprietary brand identity and direct sales via Shopify. Its product line includes innovative, private-label dental care products and serves a growing customer base in the German-speaking market. Investment Highlights Established brand with high brand recognition In-house product development and protected trademark rights Direct sales via Shopify with scalable infrastructure High gross margins and attractive unit economics Established supplier and fulfillment structure Growth potential through international expansion, new products, and additional sales channels Suitable for strategic buyers and private equity investors Registered trademarks included