Lupine Coffee Startup Seeks Successor

LUUP represents a new kind of coffee break: full-bodied, decaffeinated, low in acidity—and without compromise. Instead of coffee beans, we use locally sourced, certified organic sweet lupins. The result is an aromatic hot beverage that tastes like coffee but is completely free of caffeine, irritants, or bitterness. Ideal for people with sensitive digestion, sleep problems, during pregnancy, or while detoxing—or simply for anyone who wants to live more mindfully.

LUUP is right in tune with the spirit of the times. Our target audience consists of health-conscious connoisseurs who love coffee but no longer want to put up with heartburn, heart palpitations, or poor sleep. LUUP allows them to keep their coffee ritual—without side effects. And with a really good feeling.

Natural. Local. Full of flavor.

Our products are made from 100 % white sweet lupine—a plant grown in Germany that stands out for its particularly climate-friendly ecological footprint. It requires very little water, fixes nitrogen in the soil, and actively improves soil fertility. There are no long transport routes or tropical plantation cultivation involved. Roasting and packaging take place in close collaboration with regional partners—ensuring transparency and quality from field to cup.