Leading European e-commerce platform for personalized clothing and gift items with a scalable print-on-demand business model

Key Aspects: ~40,000 individual items and ~3,000 stock-keeping units. An in-house, highly flexible warehouse and ERP system that enables rapid adaptation to market changes. Very rapid execution when implementing new ideas and innovations. A steady stream of innovations on the sales side that creates sustainable competitive advantages. In-house technical control that enables a rapid response to trends and customer needs. Technological independence and operational agility that set the company apart from its competitors. Growth Opportunities: Tapping into new customer segments through expansion into broader European and neighboring pet markets. Training the team in digital skills to increase efficiency and support scalable processes. Improving the logistics infrastructure to shorten delivery times, accommodate growth, and strengthen the market position. Maximizing procurement opportunities in the Far East to expand the product range and optimize cost structures.

An established e-commerce business with its own website, domain, and well-established digital presence—built up since 2018. A fully established online business is for sale, currently operating in the personalized products and gift items sector. The business includes its own online store with its own domain, existing product pages, content, and established online visibility. In addition, there is an Etsy sales history dating back to 2018, with approximately 9,100 sales, over 1,600 reviews, and a 4.9-star rating. The Etsy sales history documents the demand and business activity built up over the years; the personal Etsy account itself is not included in the sale. The digital business presence also includes existing business social media accounts, including a professional Instagram account, a Facebook business page, Pinterest, and TikTok. The existing Pinterest account currently has approximately 122,000 views. The business social media accounts will be transferred in accordance with the permitted platform and business structures. The unique value: The buyer is not required to continue operating the business as a cookie shop. The existing digital infrastructure can be repurposed for a different, suitable product line—for example, personalized gift items or other e-commerce products. Thus, it is not a startup being sold, but rather a digital business foundation built up over many years, complete with its own website, an established online presence, a verifiable sales history, and existing business structures. A key advantage for the buyer: They are not just taking over a website or individual sales channels, but an e-commerce foundation built up over the years. This eliminates a large part of the initial setup work that would otherwise be necessary when starting a new business—from building the online store and product structure to developing the online presence and establishing sales processes and digital visibility. The business is not only suitable for experienced e-commerce entrepreneurs but can also be of interest to those new to online retail. An existing website, domain, online structure, product structure, and established digital presence provide a ready-made foundation on which a buyer can build their own product concept and further develop their own e-commerce presence. The existing infrastructure may be particularly appealing to buyers who already have products, ideas, or an existing product line: Instead of building a completely new online business from scratch, they can build upon a structure that has been in place for years and further develop the product line in line with their own business strategy. An additional time-saving advantage is the possibility of taking over the business before the 2026 holiday season. Anyone who takes over the business promptly will have the opportunity to utilize the existing structures for this year’s crucial holiday season and either continue the current product lineup or build their own product portfolio in time.

The company is a well-established player in the e-commerce industry, specializing in the production and sale of personalized gifts and printed goods. With over 20 years of market experience, the company has a stable track record of growth and a solid earnings position. It is currently managed by two full-time employees and is equipped with a versatile, flexible production setup. The ability to manufacture in-house and sell both through its own online store and via strong distribution channels such as Amazon has led to stable profitability and a loyal customer base.

An e-commerce business specializing in personalized gift items—established in 2020 and selling through Amazon, Etsy, and other online channels—is for sale. The business has a strong sales track record, numerous product designs, well-established processes, and existing supplier and production structures. For buyers, this offers a solid foundation with significant potential for cost optimization, product line streamlining, and further development.

An established multichannel online retailer of brand-name products, which plans to focus on wholesale in the future, is putting its fully functional B2C e-commerce platform up for sale (100% of the shares). For the past 13 years, the company has successfully sold products through Amazon, eBay, Kaufland, ManoMano, MediaMarkt, and other platforms, as well as through its own online store (Shopware 5). To date, it has sold brand-name products in the tool, electronics, and household goods categories. The structure is extremely lean: Fulfillment is outsourced and handled externally. The existing warehouse building can continue to be used and leased. Customers: Products are sold to end consumers in the DACH region (primarily Germany). Key Features: The Amazon and eBay accounts have been active since 2013; there are approximately 7,000 Amazon reviews, approximately 75,000 eBay reviews, and around 11,000 Idealo reviews—this signals high credibility and reduces platform risk for the buyer. This long-standing history is a value in its own right, especially for international players looking to enter the DACH region or expand their presence there. For manufacturers, the portal offers an immediate direct-to-consumer channel across all relevant marketplaces; for wholesalers, it provides a quick entry into the B2C business; and for Amazon/platform retailers, it means additional sales and reach. The owner is available to ensure a smooth transition.