European e-commerce retailer specializing in baby and children's products

An established direct-to-consumer company in the baby and children’s segment with its own brand, proprietary products, and a strong market position in the DACH region. The company generates approximately €1.7 million in revenue and €278,000 in EBIT (2025) and has a scalable Shopify online store, a loyal community, established marketing channels, and European manufacturing partners. Investment highlights include high brand awareness, repeat customer purchases, intellectual property rights, growth potential through international expansion, and the expansion of the product portfolio.

The company operates an online store for baby and children’s products. Its product range includes toys, educational materials, dolls and accessories, baby items, everyday essentials, and products for the children’s room and outdoor use. The selection is complemented by select brand-name products, seasonal items, and exclusive product collections. The focus is on carefully selected brands, high-quality materials, and products with educational value. In addition to classic toys, the store also offers furniture and decorative items for children’s rooms, practical everyday essentials such as backpacks, tableware, and organizational products, as well as gift ideas. The focus is on durable, functional, and—as sustainable as possible—products with educational value at fair prices. Sales are conducted online with various payment options, fast delivery, and customer-oriented service. Inspiration, product recommendations, and content related to everyday family life are regularly shared via social media and digital channels, reaching an active and loyal target audience. The shop has nearly 10,000 followers on a major social media platform and has had a reach of over 780k in the last 90 days. In addition, significant effort has been invested in SEO, making the company very easy to find under major search terms. Growth Potential Through Hiring and Organizational Development The company is currently intentionally lean and is primarily led by its founder. Many areas—purchasing, marketing, customer service, and social media—are handled by a single person. As a result, the growth potential is currently only partially realized. Warehousing and logistics are currently handled by a fulfillment center. With a small team, several areas could be expanded in a targeted manner: Online Marketing & Social Media: More content, regular campaigns, collaborations with family influencers, and greater use of Instagram, TikTok, and Pinterest could significantly increase reach and consistently attract new customers. Product Line & Brand Partnerships: More time dedicated to expanding unique brands, exclusive products, and in-house collections would further set the store apart. Customer Service & Community: Prompt support, personalized advice, and community building strengthen customer loyalty and increase the repeat purchase rate. Content & SEO: Blog posts, guides for parents, and search engine-optimized content drive additional organic traffic in the long term. With just 1–2 employees in marketing, content, and customer service, visibility could be significantly increased and order volume scaled. The store’s existing infrastructure, established brand partners, and a loyal customer base provide an excellent foundation for this. The sale is taking place for personal reasons and due to the founder’s career change. The company is operating steadily and offers significant growth potential for a new owner.

An established multichannel online retailer of brand-name products, which plans to focus on wholesale in the future, is putting its fully functional B2C e-commerce platform up for sale (100% of the shares). For the past 13 years, the company has successfully sold products through Amazon, eBay, Kaufland, ManoMano, MediaMarkt, and other platforms, as well as through its own online store (Shopware 5). To date, it has sold brand-name products in the tool, electronics, and household goods categories. The structure is extremely lean: Fulfillment is outsourced and handled externally. The existing warehouse building can continue to be used and leased. Customers: Products are sold to end consumers in the DACH region (primarily Germany). Key Features: The Amazon and eBay accounts have been active since 2013; there are approximately 7,000 Amazon reviews, approximately 75,000 eBay reviews, and around 11,000 Idealo reviews—this signals high credibility and reduces platform risk for the buyer. This long-standing history is a value in its own right, especially for international players looking to enter the DACH region or expand their presence there. For manufacturers, the portal offers an immediate direct-to-consumer channel across all relevant marketplaces; for wholesalers, it provides a quick entry into the B2C business; and for Amazon/platform retailers, it means additional sales and reach. The owner is available to ensure a smooth transition.

An online retailer of certified luxury watches from renowned manufacturers, established in 2016, is for sale. The company enjoys an excellent market position, a registered trademark, long-standing relationships with customers and suppliers, and an outstanding online reputation. Sales are conducted through the company’s own digital channels and established marketplaces. The company is characterized by a lean cost structure, high operational efficiency, and attractive profitability. The scope of the sale includes the trademark rights, the internet domain, the online store, digital sales channels, customer and supplier relationships, and documented business processes. A structured handover by the current owner is guaranteed. Inventory is not included in the purchase price and will be valued and transferred separately at the time of transfer based on the retailer’s purchase value. The company is particularly well-suited for watch retailers, jewelers, e-commerce entrepreneurs, or investors who wish to acquire and further develop an established market position in the luxury segment.

For sale is an established, professionally scaled Shopify online store in the premium segment for high-quality baby and children’s products ranging from 0 months to preschool age in the German-speaking market. The company is clearly positioned in an attractive and fast-growing niche and stands out thanks to a high-quality brand presence, SEO-optimized product pages, a well-structured category system, and established performance marketing processes via Google Ads and social media. Particularly noteworthy are the careful curation of the product range, existing supplier and brand relationships in the premium segment, and the high scalability within the German-speaking market. The product range includes high-margin bestsellers in the categories of baby essentials, food & drink, preschool, toys, seasonal products, and high-quality gift items. The store is experiencing strong revenue growth, has a loyal and affluent target audience, and offers significant potential for expansion in the areas of CRM, internationalization, influencer marketing, private-label development, and marketplace expansion. The sale is being conducted for strategic and timing-related reasons. The company is ideally suited for strategic buyers, existing e-commerce retailers, or investors looking to acquire an established premium brand with clear positioning and further growth potential.