Well-established retail chain for furniture and home accessories

A well-established and profitable e-commerce provider in the furniture and home accessories segment is for sale. The company sells a curated selection of functional and design-oriented furniture through various online marketplaces as well as its own web store. In business since 2004, it has grown steadily and has been organized as a corporation for over 10 years. The company has established itself as a stable and efficient player in the online furniture retail market and has opportunities for growth (product line expansion, internationalization, new platforms). Current status: - Curated product range with >1,000 items (e.g., beds, room dividers, tables, dressers, shelves) - Multi-channel sales via leading platforms (including Amazon, Otto, Kaufland) and its own online store - In-house warehouse logistics, modern process and IT infrastructure (Shopware, JTL, Power BI, AI-powered tools) - Registered word and figurative trademarks as well as registered designs - A very low return rate (approx. 3%) and high customer satisfaction underscore the business’s appeal.

The GmbH is an e-commerce company that has been in business for about 1.5 years, with its own Shopify online store and additional sales accounts on established online marketplaces. The online store—including web design, page structure, navigation, and visual brand presentation—was custom-developed and tailored to the existing product lineup. The company includes an existing inventory, established supplier networks, relevant domains, the existing brand identity, prepared product data and product images, as well as the complete technical and operational infrastructure for online sales. A key component of the company is a proprietary software platform currently in production use that automates core processes such as catalog maintenance, product data preparation, and content creation. The platform features a modular architecture and can be scaled to support additional product lines and sales channels. Source code, technical documentation, and an existing reference installation are included in the scope of the sale. In addition, processes are already in place for product creation, product line maintenance, content creation, and the management of the various sales channels. Depending on the product group and sales channel, attractive profit margins are possible; for certain product lines, the margin can be significantly higher than the purchase price, ranging from approximately 150–300%. This allows business operations to continue after the acquisition without the need for a fundamental reimplementation and enables further development in terms of product assortment and revenue as well as from a technical and strategic perspective.

An established e-commerce brand in the decorative items sector is for sale, featuring a total of 17 ASINs, including metal signs, doormats, and floor mats. The products have been sold on Amazon and eBay for several years, have very good ratings ranging from about 4.3 to 4.8 stars, and are managed largely passively through existing FBA and logistics processes. Operational effort is essentially limited to reordering and warehousing with Amazon. The brand offers an attractive entry opportunity for e-commerce newcomers or operators looking to take over, optimize, and expand an existing product portfolio. The entire brand is being sold, including a smooth handover, DPMA trademark transfer, and supplier and logistics contacts. The six best-selling items generated approximately 23,153 EUR in revenue and 1,387 EUR in profit in 2025; revenue of approximately 36,832 EUR and profit of 2,851 EUR are projected for 2026. The purchase price is 12,000 EUR plus inventory.

The company consistently generates attractive earnings and has significant growth potential. In particular, the expansion of its e-commerce business, the use of its own brands, and further market penetration among existing industrial customers offer additional opportunities for revenue and earnings.

The company is a limited liability company (UG) founded in October 2023 that operates in the e-commerce sector with a focus on home goods and decorative items. It has a professionally designed Shopify online store as well as established operational structures for digital sales. The company also has a customer base of approximately 2,000 customers and inventory currently valued at approximately €15,000.