E-Commerce Fashion Brand (GmbH) – Ethical Women's Fashion
Company Description
Women's Fashion E-Commerce (GmbH) | 2024 Revenue: 600 T€ | Average EBIT ~48 T€ | Debt-free | Ads deliberately reduced for 2025 | High potential for scaling | Price: 190,000 € (negotiable)
For sale is a women’s fashion private label that has been established for over 10 years, with a strong community focus and a proven direct sales model.
Sales are primarily conducted via e-commerce (approx. 85%), supplemented by a non-business-critical retail location (approx. 15%), which can be flexibly retained or discontinued.
The company is debt-free, well-structured, and offers immediate potential for scaling, particularly in marketing.
Business Model & Structure
Proprietary fashion collections (own brand)
Sales:
Own online store (Shopify)
Brick-and-mortar store (secondary)
Production in Poland (well-established, efficient structure)
D2C model
Low operational dependence on the owner
Key Figures (rounded)
Revenue 2024: approx. €600,000
Revenue 2025: approx. €345,000
EBIT:
2023: approx. €45,000
2024: approx. €50,000
2025: approx. €50,000
Liabilities: none
Asking price: €190,000 (negotiable)
Note:
The reported EBIT has already been calculated after owner’s compensation (tax-optimized). The figures are conservative and bankable.
Marketing & Scaling Potential (Key Point)
The ad budget was deliberately reduced significantly in 2025, solely for the owner’s personal reasons—not due to market or demand issues.
Industry sector
Production