Digital Platform | One-on-one support from qualified psychologists | B2C, B2B, B2B2C

Core Offering – Subscription for End Customers (B2C) Personal, ongoing psychological support via an app. Dedicated counselor, responses within one to two days, 24/7 communication via voice or text messages. Billed weekly, seven-day free trial, cancelable at any time.

Partner Offering (B2B2C) Whitelabel and reseller-enabled access for health insurers, employers and workplace health management programs, psychotherapy practices (to bridge waiting periods), sports and recreational clubs, pharmacies, and clinics. The first partnerships have already been established and are up and running.

Technology Component – AI Assistance for Professionals A custom-developed assistance system handles the transcription, anonymization, summarization, and interpretation of user contributions, suggests interventions and materials, and supports documentation, supervision, and intervision. It never responds directly to users itself. Professional communication remains entirely in human hands. It is precisely this division of labor that is the unique selling point: it combines the cost advantage of AI providers with the quality and reliability of personal, human counseling.

Platform & Back Office Work environment for connected professionals, including case management, quality assurance, and automated onboarding. Designed to support several hundred psychologists working in parallel.

Roadmap: automated professional onboarding, expansion of partner interfaces, development of a cross-industry B2B2C program, further cost reduction through additional AI features, and multilingual deployment for EU expansion starting in 2028.

End customers (B2C, currently accounting for the majority of revenue) Over 60% of users are women between the ages of 25 and 50. They are employed, digitally savvy, and seek support for issues that do not require formal treatment: stress and exhaustion, anxiety, sleep problems, relationship conflicts, low self-esteem, work-related burnout, and stressful life events. Typically, they are unable to secure a therapy slot, do not want one, or do not need one, but still wish to access low-threshold support.

Key metrics on customer relationships:

• - Over 30% of first-time users become paying customers
• - 55% stay longer than four weeks
• - 28% of former paying clients return at least once
• - An average of 2.3 to 3.3 messages per week during the support period
• - Average user rating of 4.7 out of 5 stars

Business customers (B2B2C) Health insurers, employers and workplace health management programs, psychotherapy practices, sports clubs, pharmacies, and clinics. Initial partnerships are up and running, including a Swiss health insurer and a well-known sports club. The channel will account for approximately 7% of sales in 2025 and is the key growth driver in the plan: 25 partners by 2027, over 500 by 2028 and beyond.

There is no concentration risk from individual customers.

The market for digital psychological support in Germany is growing, driven by increasing demand for low-threshold services, the ongoing digitization of the healthcare system, and the increasingly limited capacity of traditional care structures. The sector offers particularly attractive prospects for flexible models that are not tied to a specific location or time and can be integrated into users’ daily lives without the need to schedule a fixed appointment. The company benefits from the rising acceptance of digital health services as well as the growing need for cost-effective and scalable solutions for psychological support.

The company competes not only with traditional psychotherapy practices and coaching services but also with real-time online therapy, mental health apps, and AI-based chatbots. Through time-delayed one-on-one support with dedicated, qualified psychologists, the company combines personalized care with a high degree of flexibility and avoids obstacles related to scheduling and wait times. The combination of a consistent point of contact, a low weekly price, and AI-driven efficiency sets the company apart from more expensive or fully automated alternatives.