Club Software (SaaS) for Martial Arts Clubs – App Live, Fully GDPR-Compliant

The company offers an integrated software solution for the organization and operation of martial arts clubs. Its features include, among other things, member management, digital dues collection, AI-assisted training planning, video analysis, team communication, and the management of trial sessions and matchmaking for competitions. An extensive 3D technique library with 1,612 techniques supports the structured teaching and documentation of training content. The combination of administrative functions, training tools, and club-specific communication maps out core processes in a unified solution.

The target audience includes martial arts and budo clubs, gyms, and martial arts schools in the DACH region. This also includes coaches who train their athletes, as well as organizers of martial arts events who use the matchmaking module to find fighters.

Clubs use the platform for membership management, dues collection, training, and communication. Members use the app for free and are engaged through training plans, chat, attendance tracking, and trial sessions, among other features.

The fee is €29.99 per month per club following a free 30-day trial. The market comprises 15,000 to 20,000 clubs in Germany, Austria, and Switzerland.

There are currently no paying customers. Sales have not yet been launched intentionally, so there are no customer relationships tied to a single individual.

The market for digital club and membership management in sports is growing rapidly in the DACH region, driven by the increasing digitization of administrative and communication processes. Martial arts clubs represent an attractive niche segment characterized by recurring membership fees, regular training sessions, and a high need for efficient organization. The rising demand for centralized, mobile-friendly solutions for administration, member retention, and training management creates potential for vertical SaaS offerings. It is geared toward this clearly defined market segment and stands to benefit from the ongoing digitization of martial arts clubs in German-speaking countries.

The software competes with general club and membership management software, industry-specific solutions for fitness and martial arts clubs, and, to some extent, with manual processes using spreadsheets, email, and messaging services. The platform sets itself apart by combining membership management, SEPA direct debit, training planning, an AI assistant, video analysis, a 3D technique library, communication, a trial training funnel, and combat matchmaking into a specialized solution. Thanks to its high degree of functional integration and focus on the needs of martial arts clubs, it can reduce media discontinuities and the need to use multiple standalone solutions; however, an established market share or significant switching costs have not yet been reported due to the commercial rollout still being pending.