Care counseling center under Section 37.3 of SGB XI with 750 clients – conversion potential for outpatient care

The company is a care service provider—not yet an outpatient care service. That is precisely the key point: The care counseling visit under Section 37.3 of SGB XI takes place every six months, and every client is a

repeat client. Since its founding in 2025, the company has built up a client base of 750; in July 2026 alone, nearly 70

new clients were added—entirely without advertising. The company is projected to have around 1,000 clients by the end of the year. About 60% of clients are at least 60 years old and have at least care level 2—in these cases, the need for care arises earlier and is greater, resulting in a correspondingly long-term relationship.

For a buyer, the value lies not in today’s consulting revenue (approximately €150,000 projected for 2026), but in the conversion of the customer base—and this occurs in two distinct stages, starting with the 450

target group customers (age ≥ 60, care level ≥ 2). Housekeeping services are the easier entry point: 225 of these customers (50%)

are convertible, at €262 per customer per month (€131 in relief payments + €131 for respite care).

In-kind long-term care benefits are the value driver: an additional 34 of these clients (15%) are convertible, generating an additional €711 per client per month. Together, these two tiers raise the customer base to a revenue potential of approximately 998,000 € per year—a multiple of today’s consulting revenue. The personal relationship of trust built through

consulting visits is the key—the shareholders will continue conducting these visits for one to a maximum of two years

and will actively support the transition following the acquisition.

Operationally, the company is digitally structured from the start: a proprietary app for consulting visits, route planning, and customer management ensures that documentation and invoices reach the insurance company on the same day. Consulting visits take place at the customer’s location—an office is not required. Thanks to route planning, up to 1,500 customers can be served with just one or two strategically hired part-time workers; the business is not capital-intensive, and there is no investment backlog. 

The company primarily serves B2C customers, particularly individuals in need of care and their relatives in the catchment area west of Cologne. The recurring customer base currently comprises approximately 750 customers and is expected to grow to about 1,000 by the end of the year. The regular semi-annual consultation visits in accordance with Section 37.3 of SGB XI foster a continuous customer relationship and enable the ongoing development of customer care tailored to their needs. For an outpatient care service looking to take over the practice, this presents an attractive opportunity to gradually convert existing consultation clients into its own care service clients and expand its client base accordingly.

The market for outpatient nursing, care, and counseling services in Germany is benefiting from demographic change, the growing need for support among the elderly, and the ongoing desire for care in the home environment. Legally mandated care counseling visits under Section 37.3 of SGB XI also create a recurring and predictable demand for qualified counseling services. The regional market potential in the catchment area west of Cologne is supported by the growing number of people in need of care and the increasing use of outpatient services. The company is positioned in this attractive market as a certified counseling center and has established access to a relevant target group for additional outpatient care services.

Regionally, the company competes primarily with home care services, independent care counseling centers, and providers of housekeeping and in-kind care services. Indirect competitors include long-term care insurance funds, municipal counseling services, and informal support from family members. Positioning itself as an independent, certified counseling center with regular contact with an established customer base builds trust and enables ongoing customer loyalty. The established client base of approximately 750 repeat customers represents a significant competitive advantage over providers who must first acquire their customers through costly advertising or referrals.