B2B SaaS platform for gamified climate-focused team competitions in companies

The company operates a digital B2B platform that provides businesses with a gamified climate team competition as a turnkey solution. 

At the core of the product is a three-week competition that corporate clients can sign up for. Employees form teams and use a dedicated iOS/Android app to track climate-friendly actions in both their work and daily lives. Points, team rankings, and gamified elements ensure high participation—turning an otherwise dry sustainability topic into an engaging team experience with measurable results.&

Benefits for the Customer 

- Engages employees in sustainability rather than relying solely on communication 

- Provides measurable activity data that supports ESG/CSRD reporting 

- Serves simultaneously as a team-building and internal engagement tool

- Minimal effort required on the client’s part: standardized, yet modularly customizable 

Scope of Services 

The offering is structured as modular packages and can be expanded to include, among other things, personalization, multiple languages, and an optional donation component. Implementation is fully digital and app-based, enabling very lean operations and high margins.&

Business Model 

Revenue is generated on a project basis per competition through B2B sales. A significant portion comes from recurring bookings from existing customers (land-and-expand). The business is currently being run in a deliberately passive manner with very little time investment; active sales and marketing have not been fully utilized and represent the key growth lever for a buyer. 

Included in the Sale

The transfer includes the native iOS/Android app (including the backend/platform), the brand, the website, existing customer relationships, as well as proven content, competition templates, and processes—in other words, a complete package that is immediately operational and ready for acquisition.

Existing Customers

Our customers include renowned, internationally recognized major corporations—companies whose names speak for themselves and that have high internal standards for quality and data protection. The fact that these organizations in particular use the platform is a strong testament to trust and a valuable reference asset for acquiring new customers. 

Repeat business is key: Several of these corporations have booked the competition not just once, but multiple times. Repeat bookings are the most reliable proof that the product delivers on its promises—they demonstrate satisfaction, low churn, and a willingness to firmly embed the format in their own sustainability and engagement calendars. This results in a “land-and-expand” pattern: established clients who expand their engagement, rather than a business based on one-off projects. 

For an acquiring buyer, this means reduced risk: Revenue is based on established, robust relationships, not cold outreach. These relationships are well-established, documented, and transferable—a foundation upon which growth can be built immediately.

Broad Customer Base 

The platform serves B2B customers of all sizes—from large international corporations to small businesses. The concept is deliberately independent of industry and company size: Because the solution is standardized yet modularly customizable, it is suitable for a wide variety of organizations.

International Reach & Languages 

The app is designed to be multilingual and has already been deployed in international contexts. Additional languages and customizations can be added with minimal effort—making the solution suitable for internationally oriented customers and those with multiple locations. 

Areas for Development 

Beyond the traditional corporate client base, there are obvious target groups that have hardly been tapped so far—such as schools and local governments. These segments can be effectively addressed with the existing product and offer additional growth potential. 

Stable Demand 

The demand is not based solely on reporting requirements: At its core, it is about employee engagement and visible sustainability positioning. These motivations remain relevant—even after the EU Omnibus Package narrowed the scope of mandatory CSRD reporting.

Market

The company is positioned at the intersection of three growing fields: corporate sustainability (ESG), employee engagement and retention, and gamification. Instead of treating sustainability as a mere reporting or communication task, the platform turns it into an engaging team experience—an approach that sets it apart from both traditional ESG software and generic team-building activities.

Regulatory Environment

With the EU Omnibus I Package (2026), the group of companies required to report under the CSRD has been significantly reduced; the focus is now primarily on very large companies. For the business model, this is not a disadvantage but rather a sharpening of focus: these very large companies are the platform’s core customer base. At the same time, demand is not tied to formal reporting requirements—it is driven by the demands of large customers along the supply chain (trickle-down effect), ESG expectations from banks and investors, sustainability criteria in tenders, and the desire to visibly engage employees.

Structural Drivers (Independent of Regulation)

Sustainability has become a key factor in employer attractiveness, talent retention, and internal engagement. Younger employees, in particular, expect credible action rather than glossy reports. Accordingly, the demand for formats that genuinely engage employees while delivering measurable results is growing.

Addressable Market & Growth

The core market consists of corporate clients in German-speaking countries, but thanks to the platform’s multilingual capabilities, it also extends internationally. In addition, adjacent segments such as schools and local governments can be effectively targeted with the existing product. The market has seen little consolidation to date—leaving room for a provider with a proven product, reference customers, and a strong brand.

Competitive Landscape

The market for gamified sustainability and engagement formats has picked up steam in recent years: There are several providers of app-based climate and CO2 challenges for businesses. A unique selling point based purely on features (points, rankings, challenges) would therefore be unrealistic—competition is decided by quality, format, and trust. This is precisely where the company is strongly positioned.

Differentiation from Related Categories

- Pure ESG/reporting software addresses compliance and data collection, not employee engagement. The product addresses this gap precisely.

- Many competing apps focus primarily on steps, physical activity, and workplace wellness (BGM) and treat climate as a secondary aspect. The product, on the other hand, covers a broad spectrum of behaviors (mobility, energy, nutrition, resources) and combines them with in-depth knowledge transfer.

- Traditional consulting workshops or one-time campaigns do not create a repeatable, measurable team experience.

Differentiation

- Team competition instead of individual tracking: specifically strengthens the workplace atmosphere as well as cross-departmental and cross-location collaboration—a team-building effect that pure tracking apps do not provide.

- Curated content and editorial guidance throughout the competition ensure high participation and knowledge retention.

- An established brand with well-known reference clients and recurring bookings—the true moat: reputation and resilient customer relationships cannot be replicated overnight.

- Turnkey and resource-efficient for the client; multilingual and suitable for international use.

Conclusion

The relevant competition lies less in individual features than in credibility, content quality, and references. At these levels, the company has a lead that is difficult to catch up with.