An established retail company with a strong private label for cleaning and personal care products

The company is a leading provider of reusable hygiene products in Europe. It is driving the shift toward more resource-efficient consumer goods through strong private-label capabilities and a clear focus on developing modern hygiene solutions. All products are designed in-house and manufactured in collaboration with certified international suppliers who operate according to the highest industry standards. The product range includes reusable hygiene items for daily personal care, with more than 1 million units sold annually. The company supplies customers in over 10 European countries, including major drugstores and retailers (B2B), and reaches consumers directly through its online store and Amazon (B2C). The company is a scalable platform with proven potential for international expansion and margin advantages through brand and product expansion. In particular, increasing the share of private-label products for major brands presents a significant opportunity.

The company represents an up-and-coming private label brand in the bicycle accessories sector that has already held its own for a decade in the highly competitive e-commerce market on Amazon. With an impressive lineup of four products and over 20 ASINs, it has distinguished itself through a strong online presence and customer-centric product development. The key factors behind its success lie in the brand’s high recognition and popularity among a loyal customer base, as well as in optimized processes designed to maintain high rating standards on the Amazon platform.

The company is a profitable Amazon FBA brand that sells high-quality cotton towel sets in the United Kingdom, Germany, France, and Italy. It operates using a Pan-EU FBA model that enables Prime delivery and is fully registered for and compliant with sales tax in all relevant marketplaces. With a strong product-market fit and a loyal customer base, the company relies on lean operations with just one supplier and no employees. It has a registered trademark and significant potential for scalable growth.

Hello, dear Amber community, I’d like to share some information about the sale of a brand with impressive KPIs ! The sale of this brand will be handled entirely by our team at Brandcircle and me. HIGHLIGHTS ABOUT THE BRAND – EVERGREEN PRODUCT GROUPS ensure consistent, global demand that continues to grow regardless of trends, enabling further expansion. – PREDICTABLE EXPANSION LEVERAGES enable six-figure EBITDA growth in the coming year, supported by a strong product pipeline. – SUPPLY CHAIN STABILITY, achieved through strong diversification in the supplier pool, ensures independence and reduces risks with DB3 margins >20%. KEY FACTS about the brand – Category: Home & Garden – Portfolio size: Extensive (>100 parent products) –Sales Channels: Amazon (90%), Otto (5%), Online Store (5%) – Market: EU & UK – LTM Revenue: €5,382,256 – Revenue (NTM): €6,189,595 – Adjusted EBITDA (LTM): €631,864 – Adjusted EBITDA NTM: €886,977 BRAND TEASER The teaser provides a concise summary of additional exciting details about this brand. A PDF version of the teaser is available for download on our website. MEMORANDUM on the Brand For a detailed overview, we have prepared a memorandum covering the following key topics: – Company structure and product portfolio – Market and Competitive Analysis – Financials and Assets – Deal Structure and Process Visit the following website now to learn more about the deal: https://deals.brandcircle.de/amber-clean I look forward to interesting conversations about this brand! Best regards Lucas from Brandcircle

An established DTC e-commerce company in the DACH region (DE/AT/CH) in the home hygiene and personal care sector, with a clear product-market fit and stable demand. Scaling is achieved primarily through performance marketing (Meta, supplemented by Google/TikTok) and email marketing. Investment highlights include proven profitability, a low return rate, a clean Shopify setup, and significant growth potential through VSLs/advertorials, influencer/UGC marketing, funnel expansion, team building, and internationalization.