An established gallery for contemporary art in Vienna with an extensive private collection

This centrally located gallery in Vienna is one of the leading institutions in the Austrian art market and has established itself as a platform for contemporary art. With 2,500 potential clients, approximately 330 buyers, and more than 50 represented artists, the business has a solid foundation. The founder wishes to devote more time to another industry in the future and is therefore offering the gallery, as well as a large portion of his private contemporary art collection, for sale.

History & Development

After successfully establishing a gallery location in an Austrian state capital, the business model was strategically expanded to Vienna. Since 2018, an attractive network has been built within the Austrian contemporary art scene. The gallery has represented and supported numerous artists and has built up an extensive client base of more than 2,500 buyers, collectors, and art enthusiasts. Opening receptions, exhibitions, and participation in national and international art fairs have strengthened the gallery’s visibility, market position, and client relationships. Upon request, existing fair booths and corresponding contacts can be taken over.

Investments

In recent years, several hundred thousand euros have been invested in the location, equipment, brand development, market positioning, and the client and artist network. This has resulted in an established brand, valuable contacts, professional premises, and an attractive foundation for further development.

Artistic Focus

The focus is on contemporary art, particularly by artists living in Austria. More than 50% of the represented artists are women. In addition, the owner’s private collection offers considerable potential for future programming and business development. The gallery collaborates with over 50 renowned and emerging artists.

Clients

The network comprises approximately 2,700 active contacts and has been continuously expanded. About 350 individuals are active buyers. Among them are several top collectors, each with sales to date exceeding EUR 100,000. High customer loyalty and long-standing relationships are key factors in the gallery’s success.

Location

The gallery is situated in an excellent location in Vienna and covers approximately 150 m². A lease agreement for ten years secures the location; of which nine years remain. The monthly net rent is approximately EUR 2,800. Around 550 people visited the gallery at its opening. An unused vaulted cellar measuring approximately 80 m² offers additional potential for events.

Team

The new owner is free to structure the staffing as desired. This allows the owner to bring in their own team and tailor the future organization to their personal vision and strategic goals.

Infrastructure

• Artbutler as the central gallery management system
• Drupal-based website with an integrated web store
• Mailchimp for newsletters and customer communication
• Secure cloud IT infrastructure in a data center

Business Model & Collection

The gallery does not maintain its own art collection. Commission agreements are in place with the artists with a 50:50 split of the net sales price. After exhibitions, selected works remain in the gallery and continue to be available for display.

The overall package also includes the owner’s private collection of contemporary art, valued at just under seven figures in euros.

Finances & Succession

The financial figures will be disclosed in a personal meeting with the owner. The gallery is being offered at a very attractive investment price. The plan is to sell the gallery in its entirety including a large portion of the collection. The owner is willing to contribute his existing contacts and the network he has built up over the years to the transition.