A profitable beverage manufacturer with over 145 years of tradition and a regional cult brand.

The company offers a wide range of non-alcoholic soft drinks, which are produced, bottled, and made available for various distribution channels according to demand. In addition, it handles the assembly and distribution of a comprehensive beverage assortment for commercial customers, including reliable on-site delivery. Several company-owned retail locations also enable direct sales to private end customers and provide additional market access.

The company serves both B2B and B2C customers, including food retailers, restaurants, hotels, and beverage wholesalers. Retail customers are served through the company’s own beverage stores, while commercial customers primarily purchase non-alcoholic soft drinks for resale or for use in their establishments. Customer relationships are often long-term and are supported by the regional recognition of the company’s private labels, reliable delivery, and the combination of production, distribution, and brick-and-mortar sales.

The market for non-alcoholic soft drinks in Germany offers attractive growth prospects, particularly due to growing health consciousness, the trend toward more mindful consumption, and the ongoing demand for regional products. Growth potential exists in the food retail sector as well as in the restaurant, hotel, and specialty beverage retail sectors, which enable broad market coverage. Regional providers benefit from close customer relationships, short delivery routes, and strong ties to retailers and consumers. The combination of in-house production, distribution, and brick-and-mortar beverage retail enables flexible exploitation of these market opportunities.

The company competes with national beverage manufacturers, regional providers of non-alcoholic soft drinks, mineral water companies, beverage wholesalers, and food retail private labels. Its competitive position is strengthened by a long-established private-label cola brand and other well-established regional private labels, long-standing customer relationships, and in-house production and bottling. The combination of manufacturing, wholesale, and the company’s own beverage stores enables it to serve multiple sales channels and sets the company apart from competitors that are purely manufacturers or exclusively retailers.