A digital operator of urban sports infrastructure and event services in the Greater Munich area

The company provides operational management of urban sports and action facilities, as well as the planning and execution of sports and recreational events. For private customers, the offerings include, in particular, bookable sports activities, vacation camps, and other supervised recreational programs for various age groups. These services are delivered efficiently through standardized, digitally supported processes—from booking and payment processing to scheduling. A flexible network of qualified trainers ensures that services can be tailored to meet demand, even when it fluctuates.

The company’s customer portfolio is based on two highly diversified and highly profitable pillars (B2G and B2C):

• Public Sector (B2G – Business-to-Government): The most strategically important client with the strongest credit rating is an operating company of the City of Munich (Olympiapark München GmbH). Having won an EU procurement process, the company is the exclusive contractor for the operation of an urban action park through at least 2030. This client provides 100% default-proof, long-term guaranteed cash flows.
• Private Customers (B2C – Business-to-Consumer): In the high-margin vacation camp and event business, the company has an exclusive, long-established base of over 10,000 end customers in the greater Munich area. The target audience consists primarily of affluent parents who regularly book sports, childcare, and workshop programs for their children. All customer interactions are fully automated via digital self-service portals.
• Institutional Customers (B2B): In addition, the company serves schools (school workshops) and associations through certified trainer training programs.

The market for urban sports and recreational infrastructure, as well as experience-oriented event services, is growing, driven by increasing health awareness, the trend toward active leisure activities, and rising demand for local offerings in metropolitan areas. Local governments, in particular, are increasingly turning to professional operators to efficiently provide and further develop attractive sports and fitness programs. As an economically strong, growth-oriented region with high purchasing power, the Greater Munich area offers an attractive market environment for B2G and B2C offerings. The company benefits from a combination of long-term, secure municipal demand and established access to private end customers.

In the greater Munich area, the company competes with private operators of sports and recreational facilities as well as with event agencies, summer camp providers, and municipal enterprises. A unique competitive advantage stems from the long-term B2G contract, which runs until at least 2030, ensuring the operation of municipal infrastructure and creating high barriers to entry. In the B2C business, the established customer base of over 10,000 end customers, the flexible network of trainers, and the efficient, proprietary cloud-based ERP solution strengthen performance and customer loyalty. Indirect competitors, such as alternative recreational offerings or other vacation care formats, are addressed through the integrated portfolio of sports infrastructure, events, and camps.