An established and protected lifestyle brand for ski-themed gift and party items. In-house product development, 52 countries, profitable

• Main product: Shot glass sets featuring our own proprietary design (sets of 4 and 12, MSRP approx. €45–120)
• Modular shot ski system (expandable, MSRP up to approx. 90 €)
• Additional party supplies: displays, ice slide, drinking games, room fragrance, non-alcoholic items & accessories
• Branding and white-label options for corporate customers starting at approx. 100 units (laser engraving, custom lanyards)
• In development: Pro Edition for beer (0.5 l), summer line, additional hospitality concepts

With over 200,000 glasses sold, the product is well-established in the global market. Its popularity as a gift and high brand recognition drive sales through social media and retail channels.

The company offers its own line of party and gift items in an après-ski style, including the distinctive 4-cl shot glass shaped like a ski boot with a functional mini ski binding. The product line is complemented by modular shot skis, mini wooden ski sets, gondola displays, the “Shot Slope Slalom” ice slide, the “Miniski Roulette” drinking game, the “Swiss Pine” room fragrance, and matching accessories. The products combine eye-catching, high-quality design with playful functionality and are suitable for both personal use and as attention-grabbing branded and promotional items. For business customers, the company also offers branding and white-label solutions with laser engravings and printed lanyards; production takes place primarily in Austria and Germany and, since 2021, in social welfare facilities with established production processes.

Consumers (D2C): approximately 18,000 buyers in 52 countries, with a focus on the DACH region (approx. 70%), as well as the Netherlands, France, Scandinavia, the U.S., and Australia. Typical purchase occasions include gifts, ski vacations, evenings at mountain huts, and bachelor parties.

Business customers (B2B): Sports retailers (including chains and retail groups), hotels, après-ski bars, souvenir shops, beverage retailers, distributors in Switzerland, France, and Australia, as well as brands from the ski and beverage industries (branding orders). In the 24/25 season, there were 138 active B2B customers. For the 26/27 season, 36 orders totaling approximately 64 T€ have already been received, along with around 600 qualified leads from trade shows.

No reliance on individual customers: The top 10 account for approximately 43% of B2B revenue.

The company operates at the intersection of gift items, party supplies, and alpine tourism. In the Alpine region alone, there are several thousand ski lodges, après-ski bars, hotels, and sporting goods stores. Added to this are winter sports enthusiasts worldwide (including Scandinavia, North America, and Australia) and the promotional products industry.

The business is seasonal: the peak season runs from October through April, with approximately 56% of revenue generated between November and February. Growth drivers include the expansion of the B2B and distributor network (including Scandinavia, the U.S., and Canada), corporate clients and promotional products, Christmas markets as an event channel, an entry into Amazon (deliberately not utilized so far), and a summer line to counter seasonality.

Competitors primarily include generic shot skis and party gadgets on Amazon and Etsy, inexpensive imported goods from Asia, and individual drinking game brands in the DACH region.

Points of differentiation:
• Proprietary, protected design (trademark and registered design) and a unique glass shape, meaning it cannot be easily copied
• Actual functionality rather than mere decoration: a mechanism that feels like real ski equipment
• “Made in Austria & Germany” quality, socially responsible manufacturing in workshops for people with disabilities
• Branding opportunities for corporate clients
• Established presence in specialty retail and alpine restaurants