Brandcircle GmbH

Founded 2020 14 employees brandcircle.de ↗

Nürnberg

Industry focus: cross-industry

THE M&A BOUTIQUE FOR E-COMMERCE BRANDS

Brandcircle is the specialist M&A consultancy for the sale and
acquisition of Amazon FBA and D2C brands in the DACH region. We sit
on both sides of the table: entrepreneurs looking to sell their brands
and investors seeking targeted acquisitions. Our focus is
on profitable e-commerce companies with annual turnover of between EUR 2 and 40 million
in annual turnover.

>> Book a strategy consultation (free of charge, 30 minutes):
https://calendly.com/lucas__beier/30-min

OUR TRACK RECORD
– Over 40 successful exits
– Over €50 million in transaction volume managed
– 80+ experts in our international network of investors and advisers
– Verified client reviews on Trustpilot

WHY WE ARE DIFFERENT FROM TRADITIONAL M&A ADVISERS

Generalist M&A consultancies sell everything from engineering firms
to dental practices. We don’t. We live and breathe the e-commerce market
inside out: PPC and ACoS, Amazon compliance and platform risks,
trademark rights, SKU structures, and cash flow dynamics for FBA brands.
If your asset is a brand and not just a business,
you need specialists, not all-rounders.

It is precisely this specialisation that an institutional
buyer expects: clean SKU data, plausible channel splits, audit-ready
data rooms. We bridge the gap between the
seller and the buyer’s requirements.

SELLING AN E-COMMERCE BRAND
– Audit-ready preparation with a structured data room
– Realistic valuation based on current market multiples
– Strategic outreach to buyers from our investor network
– Operational enhancement of the brand prior to the deal
– Support from NDA through to LOI and closing
– Success-based remuneration. Our incentive is the same as yours.

ACQUISITION OF AN E-COMMERCE BRAND
– Sourcing exclusive off-market targets that align with your investment thesis
– Initial review of financials, platform risks and brand value
– Negotiation and deal structuring
(share deal, asset deal, earn-out)
– Coordination with tax and legal partners from our network
– Support right through to closing and into the post-merger phase

CURRENT AREAS OF PRACTICE
Beauty | Home & Living | Outdoor & Sport | Tools | Health & Wellness
Specific mandates and buy-side search profiles available on request, subject to an NDA.

BOOK A STRATEGY MEETING NOW

30 minutes. Free of charge. No obligation. We analyse your
current situation, assess the marketability of your asset or align
your investment strategy against our deal flow. You’ll receive
honest feedback and clarity on the next steps.

>> https://calendly.com/lucas__beier/30-min

Lucas Beier
Managing Director, Brandcircle GmbH
lucas.beier@brandcircle.de | brandcircle.de