More and more family-owned businesses are facing the challenge of finding suitable successors for their executive leadership. Traditional methods, such as referrals from friends or job ads in newspapers, often prove insufficient. Fortunately, there are more effective solutions available today.
From Recommendations to Targeted Online Searches
While referrals from acquaintances certainly have their advantages, it is important that every candidate be evaluated objectively and equally. HR professionals view newspaper job ads with skepticism due to their impersonal nature. “In most cases, the company wants to remain anonymous, so it opts for a code-number ad. This is the least suitable method for attracting the interest of potential qualified employees,” says expert Hennerkes. Typically, only candidates who have nothing left to lose respond to code-numbered ads. “Highly qualified candidates don’t know how confidentially their application will be handled or whether it might reach their current employer’s ears—either directly or indirectly,” says Hennerkes.
Experts recommend conducting a targeted search online. About a quarter of companies already advertise on specialized online job boards for specific industries or occupational groups. This means the Internet has become indispensable for family-owned businesses when recruiting staff. Another advantage: An online ad costs only a fraction of what a print ad costs.
The Advantages of Online Successor Searches
The internet has established itself as a cost-effective and targeted tool for recruiting. Family-owned businesses benefit particularly from specialized online job boards tailored to specific industries or positions.
Complete Anonymity: When using our business exchange, company owners and potential successors can remain anonymous until they decide to contact one another. This protects their identities and avoids potential conflicts or conflicts of interest.
Data Protection: Data protection is of critical importance in today’s digital world. Our platform guarantees that all personal and business data is kept safe and secure. You can be confident that your information will be used only for its intended purpose and will not be shared with third parties.
Relevant Contacts: Over 90% of the companies advertising with us report that they receive relevant and qualified contacts through our platform. This underscores the efficiency of our specialized marketplace and ensures that you meet potential successors who are a perfect fit for your company and your specific requirements.



