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Bavaria

E-commerce store for home accessories with its own AI-powered automation platform and inventory

The GmbH is an e-commerce company that has been in business for about 1.5 years, with its own Shopify online store and additional sales accounts on established online marketplaces. The online store—including web design, page structure, navigation, and visual brand presentation—was custom-developed and tailored to the existing product lineup. The company includes an existing inventory, established supplier networks, relevant domains, the existing brand identity, prepared product data and product images, as well as the complete technical and operational infrastructure for online sales. A key component of the company is a proprietary software platform currently in production use that automates core processes such as catalog maintenance, product data preparation, and content creation. The platform features a modular architecture and can be scaled to support additional product lines and sales channels. Source code, technical documentation, and an existing reference installation are included in the scope of the sale. In addition, processes are already in place for product creation, product line maintenance, content creation, and the management of the various sales channels. Depending on the product group and sales channel, attractive profit margins are possible; for certain product lines, the margin can be significantly higher than the purchase price, ranging from approximately 150–300%. This allows business operations to continue after the acquisition without the need for a fundamental reimplementation and enables further development in terms of product assortment and revenue as well as from a technical and strategic perspective.

Revenue
20,000 €
Earnings
No information
Employees
3
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How to use the DUB marketplace to find the right company to buy

Once you have specified your search, matching results appear on the right. Click a listing's headline to go to the company's detail page, where key facts about the business are listed. If a listing interests you and you would like more information, you can contact the seller directly through the DUB messaging system. This is an ANONYMOUS and SECURE exchange between you and the seller — no information is shared with DUB. To use our anonymous messaging system, you need to be registered and logged in on the DUB portal, which is free. Please use the "Contact" button on the listing's page to get in touch.

If your search doesn't return matching companies, you can save your search for free and get notified by email whenever new sale offers appear. Alternatively, you can present yourself to company sellers by creating an investor profile and posting a buying mandate. If you need expert advice on buying a company, you can find a suitable advisor in our advisor directory who can support you through your transaction. Make the most of the many options and wide reach of the DUB marketplace to find the right company to buy. For regional searches, either use the filters or find companies in specific regions via our Succession in Germany page.

Buying a company vs. buying a firm

Buying a company means acquiring an independent organizational unit that regularly carries out an economic activity. A company can consist of one or several business operations. An individual can also found such an independent unit if they regularly carry out an economic activity — in that case it is called a sole proprietorship. As a rule, sole proprietors don't have to register in the commercial register; without that registration, they don't legally count as a "firm." A trade name, colloquially a "firm," is the name under which a company or sole proprietor appears publicly and conducts its business. Buying "a firm" therefore technically means acquiring the company's name or trading name. In everyday use, though, it's used interchangeably with buying a company — i.e. acquiring the entire business.