Purely digital online business: 3 established video courses (financial literacy & online business), location-independent, no staff required

The offering includes three fully produced video self-study courses on financial literacy, increasing income, and online business—including affiliate marketing and social media marketing. The courses combine extensive video content with accompanying workbooks, transcripts, PDFs, and interactive calculation tools, enabling independent and practical learning. The content consists exclusively of standardized digital materials and does not include any coaching or support services. In addition to the course videos, the assets to be transferred also include scripts, sales copy, and the corresponding rights of use, so that the offering can be immediately resold.

The customers are individuals in German-speaking countries (B2C): beginners who want to get their personal finances in order and build wealth, employees who want to increase their income, and people who want to start a side business online. To date, they have been acquired through the owner’s social media reach. Purchases are made via a one-time payment or in installments through an established sales and payment platform; there have been over 200 new purchases in the last twelve months. The customer list is not included in the sale; existing customers retain their previously purchased access.

German-language marketplace for digital self-study courses (online courses) on personal finance, income, and online business. Sales are conducted entirely online via a course platform with integrated payment processing; customer acquisition typically occurs through social media, email marketing, and affiliate partners. The content is standardized and does not include student support, making it scalable without additional staffing costs. To resell the courses, the buyer will need their own audience reach or a marketing budget.

The company competes with digital providers of online courses on financial literacy, personal income growth, and online business, as well as with specialized one-on-one training, coaching services, and free content on video platforms and social media. A key differentiator stems in particular from the combination of several comprehensive self-study courses—which have been established on the market for years—featuring structured video modules, worksheets, transcripts, and interactive calculators. The ready-to-use content and existing sales materials enable rapid market entry, while the breadth of topics and the fully digital, coaching-independent learning approach appeal to a variety of target audiences.