Swedish B2B SaaS for LinkedIn appointment scheduling · €30,000 MRR · White-label and API partner channel

This cloud-based SaaS solution automates LinkedIn prospecting and schedules qualified sales appointments directly into customers' calendars.

Pricing

Self-service plans: Starter, Professional, and Enterprise, with a 14-day trial for the Starter plan

Done-for-you: managed service for customers who don’t want to run the campaigns themselves

White Label and API: Partners market the solution under their own brand on their own domain (one partner live, a second in development)

Reseller: Sales partnership since September 2026

All billing is handled through Stripe.

The company primarily serves international B2B businesses with its own sales teams and customers in over 30 countries. Customers use the SaaS solution in particular to automate outreach to new prospects on professional social networks, as well as to generate and directly schedule qualified sales meetings. The primary benefits for customers include more efficient sales prospecting, improved utilization of sales teams, and scalable support for entering new markets.

The market for B2B sales automation, social selling, and sales-supporting SaaS solutions is growing as companies increasingly digitize their new customer acquisition and streamline their sales processes. Key drivers include the growing need for predictable lead generation, the international focus of many B2B sales teams, and the increasing use of cloud-based and integrable software solutions. As a result, this internationally oriented market offers attractive opportunities for scaling through direct sales, white-label models, and technology partnerships. The company is well-positioned to benefit from this trend thanks to its automated, platform-based solution and its existing presence in numerous countries.

The company competes directly with providers of sales engagement and prospecting software, as well as with specialized automation solutions for professional networks. Indirect competitors include, in particular, manual outbound sales teams, external lead generation agencies, and comprehensive CRM or marketing automation platforms. By combining automated outreach, qualification, and direct appointment scheduling, the company positions itself as an integrated solution; additional differentiation comes from the available white-label and API features, as well as integration into existing sales processes.