Successful, scalable online retailer of furniture and home accessories

The business for sale is a well-established, medium-sized e-commerce company specializing in office and hygiene supplies, based in an economically strong region of Germany. It serves a broad customer base consisting of private customers, small and medium-sized enterprises, and public sector clients, and sells an extensive range of office supplies, IT-related accessories, and hygiene products through its own online stores and leading online marketplaces. The lean organization—with a small number of long-tenured employees, a high-performance IT infrastructure, optimized warehousing and shipping processes, and stable supplier relationships—provides a solid foundation for further scalable growth.

The corporation is an e-commerce company that combines the advantages of traditional retail with those of modern online shopping. The company primarily sells high-quality furniture that it has custom-manufactured exclusively for itself, with designs it creates and selects itself. The corporation owns two showrooms and has its own creative department that handles design development.

The company is an e-commerce and B2B retail business based in Poland with established online presences in Polish- and German-speaking markets. The scope of the sale includes, among other things, the domains, structured product data, the system infrastructure based on BaseLinker and Odoo, social media profiles, and existing supplier relationships. The company has approximately 2,000 B2B contacts and combines dropshipping with fulfillment through its own warehouse. The sale is based on the business assets; the inventory is to be handled separately following a physical count.

A profitable and growth-oriented retail company in the home, interior design, and design products segment, based in western Germany, is for sale. The company is operationally established, ready to operate immediately, and has scalable structures. It is suitable for strategic buyers and investors as well as for existing retail companies looking to expand their activities in a targeted manner. The business model is based on a multichannel sales approach and targets both B2C and B2B customers. Sales are conducted through online marketplaces such as Amazon and eBay, via direct sales through the company’s own web store, and through B2B partnerships, including existing listings at home improvement stores. The structures are designed to support further growth. From January 1 through December 5, 2025, revenue of approximately 710,000 euros was generated. The preliminary operating profit, based on the simplified income statement (EÜR) or business analysis (BWA) through September 2025, is approximately 102,000 euros. The expected monthly profit is approximately 10,000 euros, and the projected annual net income is about 100,000 euros, with regular personal withdrawals by the owner already factored in. Liabilities are low, totaling approximately 10,000 euros. There are no long-term bank liabilities. The product range includes, among other things, acoustic panels and designer wall elements, flooring such as SPC and PVC systems—including accessories—as well as installation and complementary products. The inventory currently has a purchase value, including import prices, of approximately 350,000 euros. A portion of this inventory is included in the purchase price.

The company is known for high-quality stainless steel furniture and accessories for both indoor and outdoor use in the upscale segment. The brand’s origins date back to the development of weather-resistant garden furniture in the 1990s, with a manufacturing history spanning over 25 years. The product and brand universe are clearly presented on the website. An attractive asset package is available for sale as part of the liquidation. This involves the acquisition of valuable company assets related to the brand, product line, and digital sales. A share purchase is not planned; an asset deal is being offered. Sales were primarily conducted through a modern Shopware 6 online store and direct customer outreach. Manufacturing and shipping are handled by a partner company in another European country. Over the years, a strong relationship with manufacturers and suppliers has been established, which can be transferred as part of the transaction to the extent that this is feasible on a case-by-case basis. The business model is fundamentally location-independent and is ideally suited for buyers who wish to quickly acquire an established product line—including the brand, online store, and procurement structure—or expand an existing portfolio in the outdoor living and premium home and living sectors. The core assets being sold include, in particular, construction drawings, design documents, and product-related manufacturing information Name rights, brand identity, and associated rights of use An online store based on Shopware 6, including its technical structure and content. Address data from the online store, as well as an optional newsletter mailing list with approximately 6,000 subscribers. Production know-how in other European countries, including a network of contacts with manufacturers and suppliers, to the extent that it is transferable. We are seeking strategic buyers, manufacturers, or distributors; e-commerce players; or entrepreneurial individuals with the ambition to further develop and scale the business. This opportunity is particularly well-suited for companies looking to expand their premium-segment product range with an established stainless steel product line or seeking rapid market entry through an existing brand and a fully functional, scalable, and modern online store.