Profitable German Multi-Category E-Commerce Business for Home & Lifestyle Products

Founded in November 2025, the company operates a growing online fashion brand through a Shopify-based, supplier-fulfilled business model. The asset-light operating structure enables flexible scaling with limited overhead and without the need to hold inventory. The business has generated $341K in revenue and $91.5K in net profit, corresponding to a 26% net margin and a 67% gross margin. The company is supported by established digital infrastructure, documented operating processes, and a dedicated team covering operations and marketing. The transaction includes the Shopify store, brand and marketing assets, customer and subscriber databases, supplier relationships, domain, website files, and relevant advertising accounts, with 90 days of transition support provided to the buyer.

An established e-commerce brand in the baby products segment is for sale, including a professionally built Shopify online store. The company has a strong brand identity, high-quality product presentations, SEO-optimized content, and a fully developed sales and marketing system. The scope of the sale includes, among other things, the Shopify store, domains, product data, product images, brand identity, existing supplier contacts, and the complete infrastructure for online sales. The store can be continued immediately after the acquisition or strategically expanded. The brand targets the German market and has significant growth potential. It is suitable both for existing retailers looking to expand their product range and for investors or entrepreneurs interested in acquiring an established e-commerce business. For reasons of discretion, the company name and other confidential information will only be disclosed upon expression of serious interest in purchasing the business.

An established D2C e-commerce brand in the health and lifestyle sector with its own Shopify store and an existing brand foundation. Historically, the brand has generated approximately €3.2 million in total revenue and just under 60,000 orders. After a prolonged hiatus, the store was reactivated in 2026 and is once again generating ongoing sales—so far with minimal marketing effort. The company offers an attractive starting point for e-commerce newcomers as well as for experienced operators and performance marketers.

Following a period of strong growth, the group was systematically streamlined and operationally realigned. Processes were optimized, costs were sustainably reduced, and structures were made more efficient. For the next 12–24 months, the focus will clearly be on profitability rather than maximum growth. At the same time, we are making targeted investments in the further expansion of our core brands and in the sustainable growth of EBITDA.

The company is a limited liability company (UG) founded in October 2023 that operates in the e-commerce sector with a focus on home goods and decorative items. It has a professionally designed Shopify online store as well as established operational structures for digital sales. The company also has a customer base of approximately 2,000 customers and inventory currently valued at approximately €15,000.