Established tire retail business and master auto repair shop with tire storage facility, including real estate

The company offers a comprehensive selection of tires as well as professional services related to the installation, replacement, and storage of wheel sets. In addition, its range of services includes a brand-independent master mechanic service for various vehicle types and brands. With approximately 750 sets of tires in storage, the Tire Hotel provides customers with convenient and ongoing support that extends beyond seasonal tire changes.

The company primarily serves private customers in the region who utilize its services for tires, tire changes, wheel set storage, and cross-brand maintenance and repair services (including inspections according to manufacturer specifications—also for electric vehicles).

With approximately 750 sets of wheels in storage, the company has a broad and loyal customer base, particularly for seasonal tire services. Long-standing customer relationships are supported by the company’s regional reputation, high-quality service, personalized support, and excellent customer satisfaction.

The market for specialty tire retailers, automotive service centers, and brand-independent repair shop services is a well-established part of the automotive aftermarket and benefits from the consistently high number of vehicles on the road as well as the regular need for maintenance, repairs, and seasonal tire changes. Additional growth drivers include rising road safety requirements, increasing vehicle complexity, and the growing need for professional tire storage. As a long-established provider with high regional visibility and a comprehensive range of services, the company is very well positioned to benefit from this stable demand. The combination of tire retail, auto service, and tire storage creates attractive opportunities for repeat customer interactions and sustainable business growth.

The company competes regionally with independent auto repair shops, brand-affiliated dealerships, tire chains, and, indirectly, with online tire retailers and do-it-yourself options. Its competitive position is strengthened by its long-standing market presence, the combination of a specialty tire retailer and a brand-independent master auto repair shop, and its high level of regional recognition. The “Top Workshop” award, very high customer satisfaction, and the tire storage facility—which holds approximately 750 sets of wheels—promote customer loyalty and generate repeat business. In particular, the trust that has grown in the quality of service and the well-established processes provide a solid foundation compared to many competitors.