An established e-commerce business with an online store offering personalized products and gift items
Company Description
An established e-commerce business with its own website, domain, and well-established digital presence—built up since 2018. A fully established online business is for sale, currently operating in the personalized products and gift items sector. The business includes its own online store with its own domain, existing product pages, content, and established online visibility. In addition, there is an Etsy sales history dating back to 2018, with approximately 9,100 sales, over 1,600 reviews, and a 4.9-star rating. The Etsy sales history documents the demand and business activity built up over the years; the personal Etsy account itself is not included in the sale. The digital business presence also includes existing business social media accounts, including a professional Instagram account, a Facebook business page, Pinterest, and TikTok. The existing Pinterest account currently has approximately 122,000 views. The business social media accounts will be transferred in accordance with the permitted platform and business structures. The unique value: The buyer is not required to continue operating the business as a cookie shop. The existing digital infrastructure can be repurposed for a different, suitable product line—for example, personalized gift items or other e-commerce products. Thus, it is not a startup being sold, but rather a digital business foundation built up over many years, complete with its own website, an established online presence, a verifiable sales history, and existing business structures. A key advantage for the buyer: They are not just taking over a website or individual sales channels, but an e-commerce foundation built up over the years. This eliminates a large part of the initial setup work that would otherwise be necessary when starting a new business—from building the online store and product structure to developing the online presence and establishing sales processes and digital visibility. The business is not only suitable for experienced e-commerce entrepreneurs but can also be of interest to those new to online retail. An existing website, domain, online structure, product structure, and established digital presence provide a ready-made foundation on which a buyer can build their own product concept and further develop their own e-commerce presence. The existing infrastructure may be particularly appealing to buyers who already have products, ideas, or an existing product line: Instead of building a completely new online business from scratch, they can build upon a structure that has been in place for years and further develop the product line in line with their own business strategy. An additional time-saving advantage is the possibility of taking over the business before the 2026 holiday season. Anyone who takes over the business promptly will have the opportunity to utilize the existing structures for this year’s crucial holiday season and either continue the current product lineup or build their own product portfolio in time.
Industry sector
Retail trade