A leading fitness and health brand with enormous potential for growth

The company positions itself as a leading gymwear brand in Switzerland, specializing in the highly engaged segment of the growing fitness market. It capitalizes on strong fitness trends by achieving outstanding customer loyalty and high repurchase rates through its presence in nearly all fitness centers and significant social media reach. An effective direct sales model that bypasses intermediaries, combined with extensive automation processes, ensures high profitability and offers potential for further margin growth.

The company has established a strong position in the sports nutrition market and offers a wide range of high-quality products designed to enhance performance and aid recovery for athletes. It distinguishes itself through the development and marketing of innovative and differentiated nutrition products, ranging from proprietary energy bars and gels to isotonic beverages, protein products, and functional shots. The establishment of a recognized brand with high name recognition—achieved through both its long-standing presence at sporting events and its involvement in team and endurance sports—underscores the company’s strong foundation and significant potential for growth.

Investment Highlights: Diverse sales channels: drugstores, pharmacies, the company’s own web store, and online platforms. Recurring revenue: ~70% of customers make repeat purchases (2025). ~90% of revenue is generated through direct-to-consumer (D2C) sales (2025): no costs for intermediaries. The founders’ strong background in medicine and nutrition: high-quality products and brand. Excellent ratings (“Excellent”) on ProvenExpert, Trusted Shops, and in Google Reviews. Growth opportunities: Enhanced marketing efforts: online ads, sales promotions, and community engagement. Growing online presence: more active marketing on Instagram and Facebook. New distribution channels online, in major drugstore chains, and on 24-hour home shopping channels. Increase in EU/international sales, e.g., through improved availability on Amazon. Marketing in additional languages to support geographic expansion, particularly French and Italian. New target groups in the areas of sports & fitness and nutrition for seniors. Optimization of the number of available flavors and related products. Hiring additional staff for marketing and business development.

Investment Highlights: The entire business process, from inquiry to delivery, is highly automated and integrated, enabling fast and reliable processing within 1–2 days. Strong market growth driven by rising demand in the European vitamin sector is supported by scalable processes, reliable suppliers, and safety stock. A broad portfolio, robust logistics, and customer-focused services ensure reliable availability and fast delivery of medical products. Digital expertise, private labels, and trusting customer relationships ensure differentiation and long-term success. Growth Opportunities: New website in German and English with easy access and an improved online experience. Key delivery countries with VAT. Clearer pricing and transparent international invoicing. Become the price leader in dietary supplements with competitive offers. Quotes for government agencies: structured quote generation from a shopping cart. Recurring orders (subscription) until canceled.

The company is a profitable, self-sustaining portfolio of Amazon-native private-label consumer brands. Key financials: €21.2M net sales | €2.2M EBITDA | FY25 (23% YoY growth) TTM Feb 2026: €21.4M revenue | €2.3M EBITDA | ~39% gross margin Three defensive, repeat-purchase categories: natural and organic foods, pet nutrition, and baking. Geography: Germany ~75% of revenue | France ~16% | other European marketplaces ~78% of gross sales driven by organic (non-paid) Amazon rankings. Multiple Best Seller positions across key subcategories. ~13 FTE across five subsidiaries. Fully autonomous day-to-day operations — minimal owner involvement required. 100% exit available at €16.5M (~7.1x TTM EBITDA). Flexible deal structuring including earn-out.